It’s a business idea so silly you might just laugh at it: canned water with punk-rock branding. Oh yeah, and it’s called Liquid Death.
But that silly little brand is laughing all the way to the bank:
- Three years after launch, the company just raised $70m at a valuation of $700m.
CEO Mike Cessario…
… attributes part of its success to the cans looking “fun and unhealthy like a beer or an energy drink,” per Bloomberg.
With the new funding, the brand plans to expand into new beverage categories, so it’s probably only a matter of time before we see Liquid Death seltzer. Or, perhaps more aptly — Bubbly Death.
For more on the brand, check out our 2020 interview with Cessario here.
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