Halloween is back. Here’s how people are spending this year.

Halloween spending is expected to exceed $10B this year on costumes, candy, decor, and more.

The pandemic shut down most activities last year, resulting in a boo-ring Halloween.

So, it’s no surprise that consumers are expected to drop a record $10.14B on the holiday this year, according to the National Retail Federation’s annual survey. That’s up from $8.05B in 2020.

How do folks plan to celebrate in 2021?

Per a consumer survey from Coresight Research:

  • 49.5% say they’ll hand or leave out candy for trick-or-treaters
  • 42.5% plan to decorate their homes
  • ~36% plan to either attend or host a party
  • 34.5% plan to wear a costume
  • 32.1% intend to carve pumpkins or do other home activities
  • 25.8% will let their kids go trick-or-treating — a 9.9-point increase from last year’s 15.9%

What are the hot costumes this year?

NRF learned the most popular Halloween costumes for adults this year include witches (4.6m), vampires, (1.6m), and ghosts (1.4m).

But NRF also conducted its survey in early September, before “Squid Game” launched on Netflix and caused a 7,800% sales spike for white Vans (damn, Daniel), a 62% uptick in searches for red boiler suits, and millions of views on TikTok costume tutorials.

What’s your Halloween costume this year?

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Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

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