Roblox is growing up, and bringing the metaverse into clearer focus
The Hustle

Roblox is growing up, and bringing the metaverse into clearer focus

Roblox announced new features for users and developers to take the platform to the next level, and bring the metaverse into clearer focus.

If there’s one company that understands the metaverse — virtual spaces in a digital environment — it’s Roblox.

At its annual developer conference, the company announced a flurry of new features to take the platform to the next level, per TechCrunch.

It will start allowing users to express themselves

Roblox is known for its lego-like characters that aren’t exactly aesthetically advanced. Going forward, the company plans to make avatars more customizable, including:

The changes will allow Roblox characters to evolve with its users as they get older and more interested in self-expression.

But they’re equally focused on keeping developers happy

The firm announced new features that offer developers more flexibility and monetization opportunities, including:

Both additions give developers more flexibility to build on the Roblox platform and provide users more ways to spend Robux, the in-game currency that can be purchased for actual dollars.

Users and developers are already flocking to the platform

In May, Roblox reported 43.2m daily active users, up 3x since 2016.

Additionally, the company will pay out $500m to developers in 2021, up 700%+ from 2018.

If Roblox can keep growing both sides at that pace, it won’t have to invent the metaverse — its developers and users will build it for them.

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