MrBeast’s raising money to go beast mode

The YouTube star known for his spectacle-filled segments is reportedly raising money to expand deeper into food and merchandise.

MrBeast’s brand is raising $150m at a ~$1.5B valuation, per Axios. Previously, Forbes estimated that MrBeast makes $54m a year.

Aside from ad dollars brought in from massive followings across content platforms, MrBeast has launched lucrative consumer brands, including:

• MrBeast Burger, which now delivers to 1k+ areas in the US, Canada, and the UK. It recently launched its first physical location in New Jersey — which was mayhem.
• Feastables, a snack brand that launched in January. It’s on track to bring in “tens of millions” this year.

Other YouTube stars are following suit, like David Dobrik, whose Doughbrik’s Pizza chain is set to open in November. Notably, they will have circular boxes.