With social commerce on the rise, Shopify’s tie-up with TikTok makes a lot of sense

Shopify’s new partnership with TikTok allows users to run marketing campaigns for the video app right in their Shopify dashboard.


October 28, 2020

We have no idea what’s going on with TikTok’s ban. But apparently the video app is very much alive and doing business-y stuff.

Case in point: It just announced a big social commerce partnership with Shopify.

According to TechCrunch, the agreement will “make it easier for Shopify’s  over 1m merchants to reach TikTok’s younger audience and drive sales.”

Run it from your Shopify dashboard

The partnership centers around TikTok ads, with tools to:

  • Monitor user actions via a TikTok pixel
  • Create native videos that can be shared in TikTok
  • Run marketing campaigns, including extensive targeting tools

As an enticement, merchants are eligible for a $300 ad credit to start a TikTok campaign.

Vogue says, ‘Influencers are the retailers of the 2020s’

This makes social commerce — AKA the marriage of ecommerce and social media — the future growth engine of retail.

Even before this partnership, TikTok has been rolling out social commerce tools such as “Shop Now” buttons and shoppable components to its hashtag challenges.

Meanwhile, this move is a way for Shopify to keep “arming the rebels” against Amazon and to keep up with Facebook’s many social commerce forays.

Check out related coverage:

  • Viral TikTok products
  • The Oracle-TikTok deal that maybe might happen
  • A DTC peanut butter brand that blew up after a viral TikTok vid

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