We have no idea what’s going on with TikTok’s ban. But apparently the video app is very much alive and doing business-y stuff.
Case in point: It just announced a big social commerce partnership with Shopify.
According to TechCrunch, the agreement will “make it easier for Shopify’s over 1m merchants to reach TikTok’s younger audience and drive sales.”
Run it from your Shopify dashboard
The partnership centers around TikTok ads, with tools to:
- Monitor user actions via a TikTok pixel
- Create native videos that can be shared in TikTok
- Run marketing campaigns, including extensive targeting tools
As an enticement, merchants are eligible for a $300 ad credit to start a TikTok campaign.
Vogue says, ‘Influencers are the retailers of the 2020s’
This makes social commerce — AKA the marriage of ecommerce and social media — the future growth engine of retail.
Check out related coverage:
- Viral TikTok products
- The Oracle-TikTok deal that maybe might happen
- A DTC peanut butter brand that blew up after a viral TikTok vid
Get the 5-minute roundup you’ll actually read in your inbox
Business and tech news in 5 minutes or less