Harry Dry operates Marketing Examples.
It’s a website that masterfully dissects marketing strategies in under 3 minutes.
He recently asked companies to submit their landing pages for a rewrite and — along with expert copywriter Annie Maguire — transformed the copy.
These are our favorite makeovers, along with explanations from the master copywriters:
An SAT prep company
Key Takeaway: Put yourself in your customer’s shoes.
- Kids don’t care about the next generation of SAT prep. They care about acing the SAT.
- We also pulled up the $1 trial. And made the “five stars” feel “REALER.”
An online cooking course
Key Takeaway: Let the product speak for itself.
- Banquist is a unique product. But they waste their uniqueness with a vague title that could mean 50 different things.
- The new title makes it explicitly clear what makes Banquist special.
An app for football fans
Key Takeaway: Take ownership of the real problem.
- European football (AKA soccer) fans don’t care about “tokens,” “surveys,” and “rewards.”
- Fans are crying out to have their voices heard, and Socios solves this. So own it.
- Also, add social proof. Highlight the fact that you work with Barcelona FC.
Bonus: We challenged Harry to give Sam’s Twitter bio a makeover
Key Takeaway: More Jake and Logan Paul.
- First thing: Sam doesn’t have enough images of the Paul Brothers in his Twitter bio, so we fixed that.
- He also needs a nickname that can double as a WWE character
- “Internet entrepreneur and investor” is vague. Own your portfolio.
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