The Hustle

One way to learn copywriting? Watch a pro copywriter rewrite some landing pages.

Harry Dry’s Marketing Examples recently did copywriting makeovers for website landing pages. You’ll want to see the results.


November 2, 2020

Harry Dry operates Marketing Examples.

It’s a website that masterfully dissects marketing strategies in under 3 minutes.

He recently asked companies to submit their landing pages for a rewrite and — along with expert copywriter Annie Maguire — transformed the copy.

These are our favorite makeovers, along with explanations from the master copywriters:

An SAT prep company

Key Takeaway: Put yourself in your customer’s shoes.

An online cooking course

Key Takeaway: Let the product speak for itself. 

An app for football fans

Key Takeaway: Take ownership of the real problem.

Bonus: We challenged Harry to give Sam’s Twitter bio a makeover

Key Takeaway: More Jake and Logan Paul. 

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