The pandemic gave the fitness industry the biggest sweat of its life.
Social distancing protocols and the rise of at-home fitness products spurred a 33% drop in the market value of the fitness industry between 2020 and 2021, per IBISWorld.
But as consumers become more comfortable leaving their homes again, the industry is slowly building its muscle back, per The New York Times.
… fitness center openings are outpacing other retail categories:
With many landlords still dealing with pandemic-driven vacancies, the recovery of fitness centers, which often take up big chunks of square footage, has been as refreshing as a post-workout smoothie.