Twitter owner Elon Musk recently announced anyone could get a verified blue check for $8/mo. Chaos ensued.
Last Thursday, Eli Lilly and Co. appeared to tweet that insulin would be free, but it was actually someone posing as the pharma giant after purchasing a check mark.
Eli Lilly disputed the tweet on its account, but the fake tweet remained up for hours — possibly because Musk laid off ~50% of Twitter’s staff.
Users, including Sen. Bernie Sanders, took the opportunity to point out that Eli Lilly has increased the price of the lifesaving drug by 1.2k% since 1996.
On Friday, Twitter paused its check mark program.
It could be a costly joke…
… for the struggling social platform.
Not fun fact: The RAND Corporation found the average price for a vial of insulin is $12 in Canada, compared to ~$99 in the US.
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