Brief - The Hustle

What happens when social media meets the market?

Written by Jennifer Wang | Nov 18, 2021 9:38:42 AM

Shares of neighborhood networking platform Nextdoor have rocketed since its public debut — and it’s not the only one to turn virtual popularity into real-world gold.

A look back at the IPOs of social media companies shows that almost all of them garnered enthusiasm from investors in the first 5 days:

  • Twitter leads the pack with a 64% pop
  • Pinterest is the runner-up with a 52% increase

The lone exception is Facebook, which elicited a pedestrian response in its early days. The company (now Meta, obvs) recovered from its stumble, climbing 800% since its 2012 listing.