Bob’s back. Can he bring the magic?

“Ugh,” Reed Hastings said. “I had been hoping Iger would run for President.”

Despite having Bob Iger’s return on our 2022 bingo card, the move came as a surprise Sunday night when it was announced by Disney’s board.

Bob’s back. Can he bring the magic?

Iger held the top role at Disney from 2005 to 2020, and led the acquisitions of Pixar ($7.4B), Marvel ($4B), Lucasfilm ($4B), and 21st Century Fox ($71.3B).

In the short time Iger was away, he invested in and advised hot content startups like Genies, Funko, and Canva.

  • Iger chose Bob Chapek to fill his shoes in February 2020. Since then, Chapek’s faced PR crises and has struggled to move Disney+ toward profitability.

One person upset about the news: Netflix CEO Reed Hastings. “Ugh. I had been hoping Iger would run for President. He is amazing,” Hastings tweeted.

Related Articles

Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.