Bob’s back. Can he bring the magic? - The Hustle
The Hustle

Bob’s back. Can he bring the magic?

“Ugh,” Reed Hastings said. “I had been hoping Iger would run for President.”

Singdhi Sokpo

Despite having Bob Iger’s return on our 2022 bingo card, the move came as a surprise Sunday night when it was announced by Disney’s board.

Iger held the top role at Disney from 2005 to 2020, and led the acquisitions of Pixar ($7.4B), Marvel ($4B), Lucasfilm ($4B), and 21st Century Fox ($71.3B).

In the short time Iger was away, he invested in and advised hot content startups like Genies, Funko, and Canva.

One person upset about the news: Netflix CEO Reed Hastings. “Ugh. I had been hoping Iger would run for President. He is amazing,” Hastings tweeted.

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