Are Apple AR glasses coming? - The Hustle
The Hustle

Are Apple AR glasses coming?

Despite other brands struggling to succeed with AR glasses, Apple is poised to bring them to the masses.

The Apple AR glasses are unofficial mock-ups from The Wall Street Journal

Apple made a comically large $365B+ in the 2021 fiscal year.

At that level, there are very few business lines that can really move the needle for the company (its $19 polishing cloth won’t do it).

Augmented reality (AR) glasses…

… could be one answer. According to The Wall Street Journal’s Christoper Mims, the eyeglasses market is worth $150B a year.

A number of tech companies have tried — and mostly failed — to crack the consumer glasses market:

Here’s why Apple is set up for success

According to Mims, Apple AR benefits from:

Apple has yet to make an AR announcement, but Apple Insider says the product could come out by the end of next year. If it does, that $19 polishing cloth better work on glasses.

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