Amazon just signed a lease for 335k square feet of office space in New York less than a year after abandoning its widely publicized plans to build its HQ2 there. In those previous plans, the city had promised Amazon almost $3B in tax benefits and other perks like a helipad for Jeffy Boy.
But now Amazon has decided to come to New York without any perks at all — proving that the city’s ostentatious overtures were always unnecessary.
Amazon will open a new office in the city’s growing (and not not controversial) Hudson Yards development.
So, what changed?
Nothing at all — Amazon was basically bluffing all along.
After all, New York still has the benefits of a huge pool of highly educated workers — and that’s enough to attract Amazon even without steep discounts.
And it’s not just The House That Bezos Built, either…
Other West Coast tech giants have also been beefing up their physical footprints in New York.
Facebook recently signed a lease for 1.5m sq. ft. of office space in Hudson Yards (just a few blocks away from Amazon’s new digs), and Google signed a lease earlier this year for 1.3m sq. ft. over in the Hudson Square neighborhood.