The hottest new buzzword is…

This word was used on S&P 500 conference calls 3,091 times this year, up 70% from 2020.

Visual: Singdhi Sokpo


S&P 500 execs used the word 3,091 times on conference calls this year, up 70% from 2020. Some instances include:

  • Spam maker Hormel Foods going on a “pricing journey.”
  • T-Mobile going on an “integration journey” with Sprint.
  • Salesforce taking customers on a “connected journey of commerce.”

Because, for analysts, life’s not about quarterly earnings. It’s about their journey with companies along the way (awww).

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