Confusing clothes sizes have inspired a new market for fit-finding services

A group of startups wants to make it easier to find the perfect fit in clothes. Some say we won’t even have clothing sizes in the future.

December 17, 2019

Imagine a world where you no longer have to decide between buying a pair of pants in a size 16 or 18 and then, inevitably, sending one of them back.

A group of startups wants to make it easier to find the perfect fit.

  • True Fit combs through a massive dataset to match users who have given the company their body dimensions with the ideal size for each brand.
  • Hemster partners with retailers to tailor clothing items based on customers’ actual sizes.

The future may involve the use of body-scanning cameras to produce a more accurate fit.

  • “Sizes will go out the window 10 years from now,” Levi Strauss & Co. CEO Chip Bergh told the WSJ.

But it’s still hard to find the right solution for everyone.

  • Even when people get a body scan, they often disagree with the result.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.