The Hustle

Could DNA-based dating rewrite the laws of attraction?

Dating apps are making matches based on users’ DNA. Some say the science is shaky... and others worry about the ethics.


December 17, 2019

Dating sucks. From village matchmakers to personal ads to dating sites and apps, there’s no perfect method for finding The One. But some scientists think the solution might be written in our DNA.

Not everyone is happy about this version of modern love

A “60 Minutes” profile of geneticist George Church covered a lot of weird science, but it was a conversation about his DNA-based dating startup (he calls it digiD8) that raised eyebrows… and Twitter ire. 

Many accused him of promoting eugenics and trying to wipe out people with disabilities.

Don’t swipe left just yet…

Church likens digiD8 to genetic counseling some couples already undergo.

There’s always other fish in the sea

Given the prevalence of direct-to-consumer genetic testing, it makes sense that services — DNA-based dieting, anyone? — would follow.

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