Brief - The Hustle

One way to see the future? Track corporate patents

Written by Trung T. Phan | Dec 23, 2020 9:48:46 AM

Trends member Neer Sharma has been rounding up the best corporate patents every week for his must-read newsletter Patent Drop.

Here are some of Sharma’s recent findings, with the first 2 patents exclusive for readers of The Hustle:

Facebook’s animatronic eye

A realistic mechanical eye that can either track the eye movements of a user, or be trained on a real human’s eye movements so as to look realistic.

Why? It looks like it might be used as a way to train, measure, and track the quality of the eye-tracking systems within VR headsets.

(P.S. Not legal advice, but if Zuck-sauce doesn’t want FB painted in a negative light, he should probably consider less ominous-looking patents.)

Google’s crossword generator

Google already knows everything about us, so obviously it has a patent for a crossword generator that can be tailored specifically to users’ interests. 

For example, if you’re interested in politics, Google could generate a crossword that helps you test how well you understand what’s going on in the world at the moment.

(In semi-related news: The New York Times launched an AR-enabled crossword puzzle for Instagram). 

Spotify — pairing video with music based on emotions

Spotify is looking at recommending music based on the emotions displayed within user-generated video, and vice versa.

So let’s imagine you’ve taken a video on your phone. Under Spotify’s filing, they would extract the latent emotions expressed within the video, and give you back a video clip with appropriate music added to it.