Real ones remember the rush of watching someone get covered in green slime on Nickelodeon.
But the goo isn’t just for fun anymore: Gen Z and millennial creators are monetizing it for big bucks.
Some of the young moguls opened their online shops nearly a decade ago, only recently reaping the benefits of social media’s selling power. And sell they do:
- OG Slimes receives 2k-3k orders/mo. and has surpassed $100k in monthly revenue for the last three months.
- Snoopslimes, helmed by an 18-year-old founder, has 40 employees and is expected to hit eight figures in revenue for 2022.
- Peachybbies operates out of a 5k-square-foot warehouse and sold 110k+ units in 2021.
The slimes they are a-changin’
The recipe for prime slime usually starts with a mix of glue, borax (a common household cleaner, not a Dr. Seuss character), and baking soda.
So, even though it’s shaped like food, it won’t satisfy your cravings — but it just might improve your mental health.
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