In the race to rescue retail, big merchants are arming their associates with an array of apps
The Hustle

In the race to rescue retail, big merchants are arming their associates with an array of apps

Apps keep store employees on track to compete with online retailers.

For some retail workers, numerous apps are necessary to serve customers who expect the convenience of online shopping when they step into a store.

Knowing how to fold a V-neck is only part of the job

At an Old Navy in NYC, floor-level sales associates are expected to bridge the gap between in-person and online shopping, the latter of which boasts instant gratification and endless inventory. These associates are issued handheld devices loaded with numerous apps, including:

Blame it on the ‘Zon

Amazon and other ecommerce giants move tons of products without staffing retail sales teams. Meanwhile, brick-and-mortar stores are struggling. In New York City:

So it makes sense that stores have taken efforts to offer the same conveniences as their online competition… and then some. 

Some have installed Easy Online Order Return stations — basically library book drops for buyer’s remorse.

Sales associates, meanwhile, have become much more than personal shoppers. They are cashiers, brand representatives, and database managers.

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