Why would Square buy streaming music service Tidal? - The Hustle
The Hustle

Why would Square buy streaming music service Tidal?

Square’s acquisition of Tidal would supercharge its Cash App, among other benefits.

Celebrity sightings are an American pastime.

One of the better ones in recent months: Hip-hop megastar Jay-Z has been spotted with Square/Twitter CEO Jack Dorsey and Jack Dorsey’s beard.

Now, Square is in talks to acquire Jay-Z’s streaming service Tidal

At first glance, Square’s 2-pillar businesses — seller services for merchants (e.g., the dongle) and the Cash App for consumers — seem tangentially related to music streaming.

There is a strategic play, though, according to Dan Runcie (author of Trapital, a must-read newsletter on the business of hip-hop).

Here are 2 reasons:

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