Chick-Fil-A is joining the meal kit rotisserie, where it will take on the likes of Blue Apron and Hello Fresh.
Known for its antibiotic-free poultry, the company is the first major US fast food chain to bring its own line of fresh n’ ready meals to the table.
And not to worry, Chick-fil-A will offer healthier options than their usual 2 spicy chicken sandies with extra Chick-fil-A sauce and a medium waffle fry.
But, spoiler alert: There will be chicken
According to CNBC, Chick-Fil-A will sell its “Mealtime Kits” at 150 restaurants in and around its Atlanta headquarters beginning Aug. 27.
The kit will offer 5 different off-menu recipes (all with pre-measured ingredients) and can be ordered through the Chick-fil-A One app.
We’re talking Bubba Gump but with chicken: chicken parm, chicken enchiladas, dijon chicken, pan roasted chicken, chicken flatbread…
Chick-fil-A is spreading its wings at a volatile time
The meal kit sector is moving like a chicken with its head cut off, and many competitors now sell their meals online and through grocery chains to supplement their subscriptions services.
Blue Apron partnered with Costco to test kits in 15 locations, Albertsons acquired Plated, and Kroger recently followed suit, buying Home Chef for $200m.
Acquisitions and financial difficulties have brought the number of major US meal kit providers to just a dozen players… and now, one extra large bucket of chicken.