Mickey makes moves to finalize a $71.3B Fox deal just days after Comcast’s offer
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Mickey makes moves to finalize a $71.3B Fox deal just days after Comcast’s offer

  Yesterday, 21st Century Fox accepted a $71.3B offer from Disney after back-and-forth bidding between Comcast and Disney.  Disney shelled out $18.9B more than its original offer in the hopes of ending this bidding war -- and reclaiming its tiara...


June 21, 2018

 

Yesterday, 21st Century Fox accepted a $71.3B offer from Disney after back-and-forth bidding between Comcast and Disney. 

Disney shelled out $18.9B more than its original offer in the hopes of ending this bidding war — and reclaiming its tiara from entertainment’s recently crowned princess, Netflix. But Comcast could still make a counteroffer…

A fight to face off against Netflix in the finals

Last week the ’Cast swooped in on Disney’s original December offer with an increased $65B bid. Both companies want Fox’s content (movies, TV shows, and channels) to compete with tech companies investing oodles of cash in original content.

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So despite the fanfare, this battle is really just a preview for the main event: a showdown with Netflix — which recently eclipsed both Comcast and Disney in value — for video entertainment’s title.

It ain’t over till the Murdoch sings

Fox called Disney’s proposal “superior” to Comcast’s — and Disney claims its horizontal merger (two media companies) has an advantage over Comcast’s vertical merger (a distributor and a media company). 

But AT&T’s union with Time Warner was a huge win for vertical mergers, positioning Comcast to make an even higher offer — and some analysts are convinced it could top $80B.

Tune in next week for the next episode of “It’s Always Sunny for Rupert.”

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