Kickstarter and Indiegogo are getting more involved in crowdsourcing campaigns
The Hustle

Kickstarter and Indiegogo are getting more involved in crowdsourcing campaigns

Kickstarter and Indiegogo are stepping in to help ensure the success of campaigners.


April 17, 2019

As many crowdsourced projects often fail to deliver (figuratively and literally), companies like Kickstarter and Indiegogo have started breaking down barriers between the platforms and their campaigners and backers. 

Story time…

When Mousr, an autonomous cat toy maker, raised $17k over the company’s $100k goal, the company took the money and got to work, setting an approximate shipping date within a year of launch.

But backers didn’t receive their toy until 4 years later (around a quarter of the average cat’s lifespan), meaning many of the cats had died before getting to play with ol’ android vermin surprise.

The reality is… 

Crowdfunded gadgets are often delayed for months or years, sometimes never shipping at all.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

To address mishaps like Mousr (and too many others to count), Kickstarter and Indiegogo have made changes designed to keep backers informed, provide a fail-safe to campaigners, and ensure accountability if they do.

That’s enough from the peanut gallery

Doesn’t this defeat the purpose?

While it’s obviously good to have support, the very core concept of crowdfunding is the idea of risk and reward. Without those elements, what is it?

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime

Exit mobile version