The final price tag was considerably lower than analysts’ predictions (upwards of $25B). Only 2 other companies reportedly made bids — likely due in part to rising cable prices driving more viewers to opt for streaming sources over cable.
But Sinclair apparently isn’t sweating the cord-cutting
Already the nation’s biggest owner of local stations, Sinclair has been steadily beefing up its catalog (and its opportunities to offer bundling) with a mix of networks and streaming services.
This recent Disney victory is a salve to the burn Sinclair suffered last year, when its attempted purchase of Tribune Media blew up.