Most companies either use over-the-top machines to promote luxury products — like the Ferrari machine in Singapore — or practical ones to sell convenience products — like the crab machine in a Nanjing subway.
But the Big Ali-B wants both — and recently announced partnerships with Volvo, Mercedes, Maserati, BMW and Audi.
Car vending for the (socially worthy) people
Alibaba uses social credit (determined by factors like bill payment, commitment to elder care, and time spent video gaming) to decide who test-drives cars for free and who pays a fee.
Qualified Alibaba customers (with a 700+ rating) scan their face in Alibaba’s Tmall app and drive off with a car for a 3-day test drive — all without dropping a dime or seeing a human.