Costco signs on with coating company that makes produce last twice as long

A food-tech startup called Apeel Sciences has introduced its avocados at Costco locations throughout the American Midwest.

June 20, 2018

New avocados are rolling out to Midwest Costco stores this week, and, guess what? They look exactly the same as any other avocado.

Only difference is, these ones come coated with a little protective shield to keep them fresh longer than the typical avocado’s current 30-second shelf life.

Santa Barbara-based startup, Apeel Sciences, has invented an edible casing that could reportedly double the life of these beautiful guacamole souls.

And the company’s not on an avocado-only diet

Apeel’s invisible, plant-based film can reinforce the skin of any fruit or vegetable, creating a protective shield that wards off the brown-slimies from your ’cado, or the fluffy mold from your strawbs.

Made from cellular material extracted from plants, the semipermeable film latches to the outside of the sustenance at hand, slowing the rate at which it loses water and carbon dioxide and absorbs oxygen.

Experts say this could be THE ONE

As The Washington Post reports, fresh fruit and veggies make up more than 40% of the roughly 63m tons of food waste in the US each year.

Apeel’s hope is to enable produce to travel farther and with less refrigeration, improving quality, selection, and carbon footprint.

“Already, we’re able to bring avocados to places that didn’t have access to top quality before … it’s so rewarding to me personally,” said Apeel CEO James Rogers. 

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.