The shady economics of ‘buy one, get one free’ deals

In commerce, a single phrase wields the power of a thousand salespeople. It can turn even the most rational consumers into crazed lunatics who stand in 3-hour-long lines to save $3 and punch each other in the face over pieces of cheesecake. We’re talking, of course, about ‘buy one, get one free.’ Deep down, most of us understand that nothing … Continue reading The shady economics of ‘buy one, get one free’ deals