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How do high-tech services outsmart ransomware? Often, by paying the ransoms
Every 14 seconds, a new business is targeted by ransomware — a virus that holds its software systems or data hostage until a ransom is paid for their safe return.
Once businesses are hit, they have 2 options: Pay hackers to return the data, or pay ransom-busting startups to recover it.
But, according to a new ProPublica report, those 2 options are often the same: Most “high-tech” data recovery startups merely pay the hackers behind the scenes — and then pocket the extra fees.
The ransomware recovery industry is living a lie
The business model is simple: Ransomware recovery companies charge their clients fees that are far higher than the ransom amounts, so they make money no matter what.
Some firms are upfront about the fact that they negotiate with hackers — sharing data with law enforcement agencies and security researchers to prevent future thefts — but most intentionally obscure their payouts.
Financially, this system works. But morally…?
Since paying ransoms is acceptable by the letter of the law, there’s nothing illegal about negotiating with hackers.
But paying ransoms perpetuates the extortion industry: Cyberattackers who routinely collect $6m or more from secretive “data recovery” companies have every incentive to continue ransoming their way to riches.
Even more problematically, much of the ransom money ends up in the coffers of international terror groups and crime syndicates.
From ransoms to riches
Hackers and their handmaidens in the data recovery biz both benefit from ransomware, so it’s unlikely that shady solution-providers will disappear until regulators require more disclosure.
In many cases, hackers even treat data recovery firms like partners by offering discounts or deadline extensions to encourage continued cooperation (who says hackers aren’t professional?!).
Meanwhile, ransomware rates continue to rise for businesses: Ransomware attacks have increased 97% in the past 2 years, and ransomware now costs businesses $75B a year.
AI relies on human ‘labelers’ who make as little as $2.50 an hour
Artificial intelligence is driving some of the biggest technological advancements of our time, from self-driving cars to facial recognition.
But as Axios reports, this technology is reliant on a growing, often low-paid sector of human workers, or “AI sharecroppers.”
Before an AI system can identify images on its own (a process called deep learning), it must be “trained” with millions of hand-labeled images.
This so-called “AI labeling” industry is projected to grow from $150m globally in 2018 to $1B by 2023 — and like many booming industries, it’s largely dependent on tedious, cheap labor.
Many of these jobs are outsourced to Southeast Asia and Kenya, where workers sit at computers labeling millions of images (stop signs, animals, vehicles) for as little as $2.50 per hour.
But as IEEE Spectrum reports, some of these jobs also find a home on US soil.
Alegion, based in Texas, promises to help veterans “find meaningful work in the new digital gig economy.” (Apparently, this means labeling aerial photos of cars and trucks for $7-15 per hour.)
Big-time benefits for a small-time cost
Though the work these labelers do is rote, repetitious, and often referred to as “unskilled,” the financial value AI companies reap from it is enormous.
“The companies derive benefit over a long time, while workers are paid just once,” James Cham, a VC at Bloomberg Beta, told Axios. “They are paid like sharecroppers, making subsistence wages. The landowners get all the returns because of how the system is set up.”
Are ‘pocket neighborhoods’ the solution to never-ending urban sprawl?
Clarkston, a small city in Georgia that’s struggling to deal with the encroaching sprawl of nearby Atlanta, has found a novel solution to rising home prices: pocket neighborhoods.
Pocket neighborhoods — large urban lots subdivided into several small homes — could increase local housing stock and drive down home prices, reports Fast Company.
‘An experiment in smaller living’
While tiny houses are often associated with hipster millennials and van-lifers, the city of Clarkston’s project shows that homes with smaller footprints are gaining popularity among urban planners, too.
In partnership with a nonprofit called the MicroLife Institute, Clarkston plans to build 8 tiny homes (ranging from 250-500 square feet) on a single half-acre lot that once had a single house.
Lots have lots to offer
The city expects the humble new homes to cost between $100k and $125k — far less than the county average of $285k (that’s a big deal in Clarkston, where home prices have increased 158% since 2012).
In addition to creating more affordable housing, pocket neighborhoods also reduce the amount of energy required to heat and cool homes and decrease the amount of building materials required to put up houses.
|»||Lots to think about here|
PITCH: Your most game-changing ideas at Startup Weekend EDU, $75
Want to bring your best idea to life in the span of one weekend? Look no further. Startup Weekend EDU will have you pitch inclusive ideas, form teams around the best, then build, demo, and receive feedback — all before Sunday night. Winners get acceptance into the Founder’s Institute Accelerator Program and a coworking space at RAFT.
SNAG SOME TIX →
FEAST: On delicious dinners for less than your bus fare, $2.49 each
The last thing you want to do after your commute home is buy groceries… which is where EveryPlate comes in. They deliver all the ingredients you need to cook drool-worthy (and affordable) meals like Pork Sausage Ragu or Veggie Linguine. Hustle readers get their first 18 meals for only $2.49 each.
GET YOUR MEAL DEAL →
SCORE: An Oris timepiece, the best possible watch for your money, $1,800
Oris watches are known for a few things: High performance and uncompromising quality, being purely mechanical (the way real watches should be) and being an independently owned company that dates back to 1904. The Aquis Date Relief diver’s watch is the perfect accessory and — thanks to stainless steel construction plus a durable rubber strap — can handle even the harshest of elements in style.
LOOKS AS GOOD AS IT PERFORMS →
How an underwear startup is capitalizing on unfounded fears of technology
Lambs, a startup that previously sold radiation-proof underwear under the name “Spartan,” has rebranded and announced it will start selling radiation-proof, silver-lined beanies.
Despite the medical community’s continued insistence that radiation from cell phones does NOT cause cancer, predatory startups like Lambs continue to make products designed to profit from popular paranoia.
Who says technophobia can’t be stylish?
Paranoia-chic has come a long way since tinfoil hats: Lamb’s new, wireless radiation-blocking beanie is supremely stylish — and it’s available for just $39 online!
On its site, Lambs boasts that its boxers, trunks, and beanies — T-shirts and women’s underwear coming soon — block EMFs (electromagnetic fields).
Pseudoscience sells… paranoia pays
Although government research and the majority of the medical community agrees that there’s no link between cell phone radiation and cancer, Lambs makes several controversial claims on its site to sell its undies.
Lambs’ front page says: “Men exposed to cell phone radiation all day may experience 50% sperm count reduction.”
But, in a twist of irony worthy of an Orwell novel, Lambs is funded partly by an investment firm called Science Inc.
After all, who needs science… when you have Science Inc.?
|»||Lambs… or lions?|
This Post-it-turned-Kickstarter raised $1.5m to make the world’s most durable sunglasses
What happens when you take the same aerospace-grade titanium they use in Lamborghinis and make a pair of shades out of it?
You get the kind of borderline-indestructible sunglasses that make William Painter a favorite of the outdoorsy crowd.
And can you blame ‘em?
With a lifetime guarantee, Japanese Nylon polarized lenses, and frames that are as scratch-resistant as the finest PetSmart Cat Tower, ol’ Willy P. don’t mess around.
This weekend only, get $40 off each (and every) pair of sunglasses when you use code HUSTLE. If you aren’t completely in love with them, Willy P’s 100-day risk-free trial means you can send them back for a full refund.
It’s like Granny Parr always said, “There’s no harm in dipping your toe in the titanium-shades pool. I’ll take ten.”
The Hustle Ambassadors chime in
We asked our most loyal readers in the Ambassador Facebook Group to share their hustle-inspired stories for the opportunity to be featured in the daily email.
The responses were (unsurprisingly) pretty amazing, so we’re going to share one every day this week. Here’s one of our favorites:
#43: Shawn M. from New Jersey
“I testified before Congress on my 40th birthday and forgot my pants.”
Want your story to be featured?
Click the red “Share The Hustle” button below and refer 3 people to The Hustle — you’ll get access to our exclusive Ambassadors Facebook group, Hustle merch, rewards and more.
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| Brad “All my underwear is silver” Wolverton
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