Sprint sues AT&T, claiming deceptive use of the phrase ‘5G Evolution’

AT&T waived off industry-wide pressure to stop calling its 4G LTE services “5GE.” Now, Sprint is suing its competitor for false advertising.


February 11, 2019

Word of advice: Don’t pretend to be something you’re not. That’s what’s really cool.

AT&T has repeatedly “shushed” pressure from Verizon, T-Mobile, and Sprint to stop calling its 4G LTE Advanced cellular service “5G Evolution,” but now, Sprint’s taking it to the courts

In a federal lawsuit, Sprint claims that AT&T has bamboozled a majority of surveyed customers into believing that its 5GE service is at least as good as 5G.

5G-E(ventually)

Other carriers claim AT&T chose to muddy the difference between its late-stage 4G and early 5G technologies with the misleading ‘5GE.’ But AT&T claims it only uses the 5GE indicator to highlight potential connections to higher-speed 4G towers.

In other words: it’s not 5G yet, but someday!

Problem is, 54% of surveyed consumers believe AT&T’s 5GE is “the same as or better than a 5G network,” further contributing to Sprint’s argument that customers are getting duped. 

But AT&T isn’t backing down

“We feel very comfortable with how we’ve characterized the new service that we’re launching,” AT&T CEO Randall Stephenson told CNBC.

In a statement on Friday, AT&T claimed that while it understands its competitors’ frustration with its decision, its customers “love” it.

“We will fight this lawsuit while continuing to deploy 5G Evolution.” 

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.