The Hustle
Contributor, The Hustle

Popularity… for a price.

Sleazy journalists are selling links in their articles for extra cash. The Hustle Fri, Jan 19 Brought to you by Robinhood Markets, LLC… easy, free-sy, beautiful, investing. PR firms are paying tech journalists at prominent publications for links For as long as journalism’s existed, businesses have offered cash payments, gifts, and services in exchange for […]

The Hustle • January 19, 2018

Apple gives the US a $350B apology present

“We don’t just want you to pay taxes, we want you to WANT to pay taxes.” -- America The Hustle Thur, Jan 18 Brought to you by MVMT… tastemakers wanted. Apple plans to add $350B to the US economy -- but that may not be as heroic as it sounds Yesterday, Apple put out a […]

The Hustle • January 18, 2018

It’s not a tiny house — it’s a trailer.

And it’s so hot right now. The Hustle Wed, Jan 17 Brought to you by Shopify's Arrive app… certified package stalkers. The rebranding of the trailer park In America, trailer parks have long been stigmatized as economically undesirable -- last-resort stops for poverty-line families and the elderly, where crime is rampant and living conditions are […]

The Hustle • January 17, 2018

Zuckerberg kills off his own creation

Facebook’s taking the “news” out of its News Feed. The Hustle Tues, Jan 16 Brought to you by Fundrise… invest like the 1%, for $500. Winners and losers of Facebook’s News Feed Last week, Mark Zuckerberg announced a major revamp of Facebook’s News Feed algorithm to prioritize content shared by friends and family, and demote […]

The Hustle • January 16, 2018

It’s our last letter of 2017

And we’re going out in style. The Hustle Fri, Dec 22 Brought to you by Flyby… hangover. A year in review: our top news stories of 2017 It’s been a wild 2017, friends. Since this time last year, The Hustle’s christened 2 new offices, hired 10 people, sent 260 emails, and welcomed over 500k of […]

The Hustle • December 22, 2017

Magic Leap finally has a prototype

Only 7 years and $2B in the making. The Hustle Thur, Dec 21 Brought to you by Dosh… the fat-wallet-app. Cryptocurrency had a wild ride this week Used to be, coins were for parking meters and gumballs. Now, they’re minting millionaires: according to Live Coin Watch, as of 6pm PST last night, the digital coin […]

The Hustle • December 21, 2017

We tried a hangover pill and the results are in…

“Magical” pills that make you feel better after a long night of drinking? Sign us up!

The Hustle • December 20, 2017

It’s called “microinsurance” — ever heard of it?

No one has, but it’s provocative. And Bima just raised $97m to sell it. The Hustle Wed, Dec 20 Brought to you by Ellebox… make the worst time of the month better, period. Bigger isn’t always better: startup Bima raises $97m to sell “microinsurance” Swedish/British company Bima just raised $97m from insurance giant Allianz to […]

The Hustle • December 20, 2017

Hershey wants to buy SkinnyPop

But putting candy in your popcorn is still gross and weird. The Hustle Tues, Dec 19 Brought to you by Fundrise… invest like the 1%, for $500. VC money funding hits an all-time high, but fewer companies are getting a piece of the pie Market research firm Pitchbook recently found that global venture capital investment […]

The Hustle • December 19, 2017

Taxing meat like cigarettes?

Hey, we all have our vices… The Hustle Mon, Dec 18 Brought to you by Launchpeer… ready to raise your first $100k? Another VC bites the dust: will sex scandals make Silicon Valley the next Hollywood? Last week, in the wake of multiple sexual assault accusations, high-profile Silicon Valley investor Shervin Pishevar announced that he […]

The Hustle • December 18, 2017

Fox and Disney, sittin’ in a $66B tree…

M-E-R-G-I-N-G. The Hustle Fri, Dec 15 Brought to you by Elysium Health… longer lasting human battery. We screwed up: Yesterday, in our “Things You Should” section, one of our writers recommended buying bitcoin and accidentally linked to his own Coinbase account instead of the site’s homepage. We work hard to make sure that our editorial […]

The Hustle • December 15, 2017

Elysium Health Wants To Change the Way You Age – Starting With Your Cells

Elysium Health doesn’t want to “cure” aging. They just want people to live healthier for longer.

The Hustle • December 4, 2017

Laurel & Wolf

Take a picture of your space and Laurel & Wolf’s designers will tell you exactly how to make your pad look fantastic. It’s crazy easy, and makes a good gift for any adult who still thinks those felt, black light posters are cool. They’re not.

The Hustle • December 2, 2017

The Life-Changing Magic of Tidying Up

A classic book that makes a boring topic, decluttering and staying organized, not so boring. Give this to your roommates to drop a (not so) subtle hint.

The Hustle • December 2, 2017

Darn Tough Socks

We get it, socks are the last thing you want to get, or give, as a gift. But these Darn Tough socks mean business. Built like a tank and comfy like a Bentley. If the lifetime warranty doesn’t sell you, the fit will.

The Hustle • December 2, 2017

Marine Layer Reed Field Jacket

From desk to beach, good looks there and everywhere in between. The Marine Layer Reed Field Jacket is the only jacket a person needs. C’mon, just look at the thing. It’s quality construction meets Cali-vibes.

The Hustle • December 2, 2017

Back to the Roots Garden-in-a-Can

Back to the Roots makes growing fresh herbs accessible for urbanites and indoor plant lovers. Plus, indoor plants reduce stress and create a feeling of well-being. Give Back to the Roots for the green-thumb or Berkeley-native in your life.

The Hustle • December 1, 2017

OXO Cold Brew Coffee Maker

For conscious, eco-friendly coffee and tea lovers alike, a personal cold brew coffee maker opens new doors of caffeinated consumption. Whether for yourself or another, this gift is sure to get you buzzed.

The Hustle • December 1, 2017


Sometimes, coffee and a cold shower doesn’t cut it. After we finish a 14 hour day at the office, we have to relax. Soothe is the in-home massage that relaxes away tension at home (or work).

The Hustle • December 1, 2017

Elysium Health Basis

Elysium Health is on a mission to help you live healthier, for longer. Their flagship product, a supplement called Basis, is the first step to getting there. If a healthier life doesn’t sound like the best gift you can give your parents, you’re heartless.

The Hustle • December 1, 2017

Microsoft Surface Book 2

Okay, battery problems aside, this is a great machine. The Surface Book 2 combines the functionality of a tablet with the get-sh*t-done mentality of a laptop, and the new Microsoft OS is actually enjoyable. Apple fanboys, it’s time to question your loyalty.

The Hustle • December 1, 2017

The Light Phone

The Light Phone is anti-technology technology. Built to keep you connected, but only just enough. The Light Phone is perfect for anyone looking to ditch their digital crutch without disappearing completely.

The Hustle • December 1, 2017

Bob Seger's Night Moves (Vinyl)

Bob Seger is the G.O.A.T. and there is no better intro to Seger, hell, no better intro to Rock ‘N Roll, than Night Moves. With some of the most classic rock riffs to have graced the airwaves, this album is a staple of any vinyl collection.

The Hustle • December 1, 2017

Rylo 360 Camera

Sure, it records 4K quality video, but the coolest feature is changing angles and editing right on your phone post shoot, so you’re not meticulously planning shots like some low-rent Michael Bay.

The Hustle • December 1, 2017


This is the easiest gift on the list. Just upload any picture to Framebridge and a week later, you’ll have it framed on your doorstep. Plus, giving a framed photo as a gift will make you look fancier than you really are without costing a ton.

The Hustle • December 1, 2017

Oxford Pennant

Pennants went out style somewhere between the collegiate sweater vest and poodle skirts but Oxford Pennant is bringing them back. Updated for modern design aesthetics, while maintaining an old-school sensibility.

The Hustle • December 1, 2017

Bushwick Kitchen Threes Knees Spicy Trio

Do you or someone you know have a serious spice addiction? We’re talking a “I’m one step away from putting hot sauce on corn flakes” kinda addiction. This trifecta of spicy honey, syrup, and Gochujang helps the spice lover in your life put some heat on literally everything.

The Hustle • December 1, 2017

23andMe DNA Test

Get to know who you really are, by spitting in this tube. The DNA test kit from 23andMe is finally affordable and if you’re curious about the tiny chains that make you, you, it’s worth some spit.

The Hustle • December 1, 2017

Next Thing Co. Pocket CHIP

Your own mobile hacking station. The Pocket CHIP from Next Thing Co. plays games, sings karaoke, and does just about everything else you’d expect from a miniature computer.

The Hustle • December 1, 2017

The Objects that Power the Global Economy

It’s a book about 10 things that changed the world. Seriously, just 10 things. Give it to 10 friends. Maybe they’ll change the world.

The Hustle • December 1, 2017

Join 2M+ professionals getting the Hustle daily news brief

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission');,wrappingDiv => { var sp = new URLSearchParams(; setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = ''; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } window.addEventListener('DOMContentLoaded', (event) => { initForm(); }); if(typeof hp_interval == 'undefined') { var hp_interval = 0; var hp_ts = 0; var hp_try = 0; jQuery(document).ready(function ($) { hp_interval = setInterval(function(){ $('input.hp_ts').val(hp_ts); hp_ts += 1; if(hp_ts >= 180) { clearInterval(hp_interval); } },1000); $('.email-submission:not(.prevent-default)').submit(function (e) { var form = $(this); if(hp_ts < 3 && hp_try < 1) { e.preventDefault(); if (form.find('.email-form-submit-message').length < 1) { form.find('.email-form-wrap').after('<p class="email-form-submit-message" style="padding: 0em 1.5em;">Too fast! Are you a human? Try again please.</p>'); } hp_try += 1; hp_ts = 0; $('input.hp_try').val(hp_try); } }); }); } </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-ip-country-wordpress hidden-input" type="hidden" name="ip_country_wordpress" value="US"> <input class="funnel-submission-url hidden-input" type="hidden" name="submission_url" value=""> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value=""> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns=""><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input type="hidden" name="hp_ts" class="hp_ts" value="0"> <input type="hidden" name="hp_try" class="hp_try" value="0"> <input type="text" name="first_name" placeholder="Enter your name" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="form-options" style="display:none"> <div class="form-options-wrap"> <div class="trends-opt-in"> <input id="trends_opt_in_email_submission" class="trends-opt-in-checkbox" type="checkbox" name="trends_opt_in"> <label for="trends_opt_in_email_submission" id="trends_opt_in_label" class="trends-opt-in-text">Yes, I’d like to receive additional marketing emails on hot business opportunities from Trends, by the Hustle.</label> </div> <div class="privacy-text"> <p>We're committed to your privacy. The Hustle uses the information you provide to contact you about our relevant content and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="">Privacy Policy</a>.</p> </div> </div> </div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>