Jacob Cohen
Contributing Writer, The Hustle

How mermaids are flipping profits in the deep blue sea

Ariel had a big weekend, but she isn’t the only mermaid cashing in.

Jacob Cohen • 7 hours ago

At restaurants, things aren’t so black and white for the QR code

Are QR code menus a success? The data is a little pixelated.

Jacob Cohen • May 26, 2023

From ‘outdated’ to ‘wow, dated!’: Some consumers reconnect with old-school tech

Pagers and flip phones won’t hit the junkyard without a fight.

Jacob Cohen • May 23, 2023

Settling for settling? Job seekers’ relocation reluctance breaks records

Moving for new jobs is at an all-time low.

Jacob Cohen • May 19, 2023

With more pressing concerns at hand, olive oil drama stirs on LinkedIn

Climate change has hurt olive production, stranding olive oil customers at a costly pit-y party.

Jacob Cohen • May 16, 2023

Digits: A literal testament to one’s wealth, and more newsy numbers

Plus: Mexican food is hot, employees are on cloud nine-to-five, and more.

Jacob Cohen • May 15, 2023

It’s looking like a bull market for… the bull market

Rodeos are putting a lot of money in a lot of chaps’ pockets.

Jacob Cohen • May 12, 2023

Planning a summer trip? Maybe skip Hawaii, says Hawaii

Lei low, spend high: Hawaii struggles to strike a delicate balance in its bid to solve overtourism.

Jacob Cohen • May 9, 2023

Investors worry Chegg could be schooled by ChatGPT’s A+ homework help

Simply acknowledging the impact of AI gave edtech firms a harsh haircut.

Jacob Cohen • May 5, 2023
Tesla gross profit margin

Tesla charges ahead with lower prices, sacrificing profits and shocking rivals

Elon Musk’s profit-margin tinkering is making waves across the auto industry.

Jacob Cohen • May 2, 2023

Digits: Ikea’s latest magic trick, and more newsy numbers

Plus: Candy shops, bamboo, and a really smart legal assistant named Harvey.

Jacob Cohen • May 1, 2023
counterfeit goods

Gen Z is learning to save money… by spending it on counterfeits

Young consumers don’t seem to mind wearing knockoff luxury products.

Jacob Cohen • April 28, 2023
breakdown of lemon-lime soda market

Pepsi looks to chip away market share with Gen Z slang, and professional tongues

The soft-drink giant takes another run at rival Sprite’s lemon-lime dominance.

Jacob Cohen • April 25, 2023

Hershey bets on salty snacks to shake things up

When you have to buy two popcorn plants to keep up with demand, you know you’re doing something right.

Jacob Cohen • April 21, 2023
Gen Z travel

No cap: Gen Z’s spending habits include an unusual amount of travel

The zoomers are living up to their name.

Jacob Cohen • April 17, 2023

Digits: Amazon’s CEO takes a pay cut (kinda not really) and more newsy numbers

Plus: A rich run for ‘Phantom,’ Bitcoin miners’ tax surprise, and in-office workers’ dining dash.

Jacob Cohen • April 17, 2023
Average US work hours

Working hardly or hardly working? Americans’ on-the-job hours are dropping

US employees have shaved 30 minutes off their average workweeks since 2019.

Jacob Cohen • April 9, 2023

Digits: Boomers, Mario, Lemon8, and more news numbers

Plus: New York’s unpaid fines and the IRS’s improved wait times.

Jacob Cohen • April 9, 2023
Instacart valuation over time

Instacart’s journey of self-discovery turns another corner

Once $39B and now ~$12B, Instacart’s valuation is all over the place.

Jacob Cohen • April 7, 2023
bubble tea growth

Chai-ching: Bubble tea is brewing up serious profits in the US

The beverage’s entry into the US market appears to be a boba-fide success.

Jacob Cohen • April 4, 2023
Nike’s GOAT shoe bounds forward

‘Air’ of superiority: Nike’s GOAT shoe bounds forward

Between a new shoe for Gen Z and a movie about another, it’s a big moment for Nike’s Air brand.

Jacob Cohen • March 24, 2023

Digits: WFH, WiFi, and more news numbers

Plus: Crunchyroll, T-Swift, and Bulldogs.

Jacob Cohen • March 20, 2023

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