Jacob Cohen
Contributing Writer, The Hustle

Coke’s year is off to a bubbly start

The good news: revenue jumped. But will it last?

Jacob Cohen • April 26, 2022

Digits: ‘Stranger Things,’ cremation, and saltier salt

Plus: Shareholders vs. workers, and weed sales are high.

Jacob Cohen • April 25, 2022

Movie product placements are big money

Nike had $94m worth of airtime, just from Space Jam.

Jacob Cohen • April 21, 2022

Oh great, spam is on the rise

The spam business is booming, with texts and calls up 58% and 32% last year.

Jacob Cohen • April 18, 2022

Why is AriZona iced tea increasingly cheap?

AriZona loses money on aluminum, but saves money on marketing.

Jacob Cohen • April 18, 2022

Digits: Spotify in years, kosher food, and goo-goo gaga

Plus: Baby formula shortages and Georgia’s film tax credit.

Jacob Cohen • April 18, 2022

Elon Musk just offered to buy Twitter. Why?

Whatever comes next will surely be interesting.

Jacob Cohen • April 15, 2022

The economics of Netflix’s buttons

Buttons may be simple things, but their impacts are far from it.

Jacob Cohen • April 14, 2022

As Airbnb grows, so do cleaning fees

Relative Google search interest for “cleaning fees” is up 212%.

Jacob Cohen • April 14, 2022

To BEV or not to BEV, that is the question

If any car is gonna get rural Americans to go green, it’s an electric F-150.

Jacob Cohen • April 12, 2022

The craziest art project in internet history

What happens when 10m+ people paint on the same page at the same time?

Jacob Cohen • April 11, 2022

Digits: Sunken lambos, taxes, bad dates, and more

Plus: WhatsApp voice messages, and iPhones stacked to the moon.

Jacob Cohen • April 11, 2022

VR comedy is growing with the metaverse

Oddball metaverse interactions are becoming a source of laughter for many.

Jacob Cohen • April 7, 2022

What’s Elon Musk’s plan for Twitter?

Things could go in a variety of directions. Though more memes are likely.

Jacob Cohen • April 5, 2022

Digits: Emoji news, overdue books, avocado mayhem, and more

Plus: Remote worker stats, and China’s livestream caps.

Jacob Cohen • April 4, 2022

The few spots where women earn more than men

Young women are outearning men in 22 metro areas.

Jacob Cohen • April 1, 2022

1 fish, 2 fish, red fish, 6.9m fish

Today, Dr. Seuss is the top-selling US literary license.

Jacob Cohen • March 31, 2022

Why the Oscars needed drama this year

To put it bluntly, fewer and fewer people have a reason to watch the Hollywood ordeal.

Jacob Cohen • March 29, 2022

Digits: T. rex money, new cars, Mars, and more

Plus: Music royalties and sky-high art prices.

Jacob Cohen • March 28, 2022

The enormous impact of Stephen Wilhite, inventor of the GIF

The man behind the looping graphics synonymous with internet culture passed away this week.

Jacob Cohen • March 25, 2022

It appears Americans suck at guesstimating

Polling shows Americans have no idea how many millionaires there are, among other things.

Jacob Cohen • March 24, 2022

The shrinkflation phenomenon

Some brands are reducing the size of products instead of increasing the price.

Jacob Cohen • March 22, 2022

Digits: Brain chips, candy sales, Nikes, and more

Plus: Nationwide IQ loss, and ads in our dreams.

Jacob Cohen • March 21, 2022

The US hit a record number of $1m+ homes

The jump was most notable in the Golden State, which never fails to live up to its name.

Jacob Cohen • March 17, 2022

Buy now, panic later

BNPL is a friendly jingle, and younger generations have taken the bait.

Jacob Cohen • March 15, 2022

Digits: NJ’s gas debate, music revenues, 15-minute delivery flops, and more

Plus: Mumbai carbon plans and Europe’s thermostats.

Jacob Cohen • March 14, 2022

Why are gas prices skyrocketing?

Remember the good old days (a year ago) when gas was under $3?

Jacob Cohen • March 10, 2022

Uber returned from the dead. What’s next?

The end appeared nigh for Uber. Now it's becoming a super app.

Jacob Cohen • March 8, 2022

By the numbers: Metaverse taxes, a McFlurry mess, and more.

Plus: “Lupin” was robbed, ironically, and auditors may need auditors.

Jacob Cohen • March 7, 2022

The babysitting boom is here

Babysitting rates outpaced inflation in 2021.

Jacob Cohen • March 4, 2022

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