Mark Dent
, The Hustle

‘Just stop buying lattes’: The origins of a millennial housing myth

Consider the 21st century’s most ubiquitous piece of financial advice: “Can’t afford a house? Just stop buying lattes.” Every millennial has heard some kind of...
Mark Dent • June 18, 2022

Why America has so few carpenters

When Desmond Collins was in his 20s, he cycled between low-paying jobs at places like McDonald’s and Taco Bell, grasping for any opportunity, he...
Mark Dent • May 20, 2022

Why free stuff makes us irrational

If you’ve ever wondered just how passionate people are about free samples at Costco, look no further than these 2 incidents: 2015: At a Southern...
Mark Dent • May 6, 2022

The first ‘Easter eggs’ were an act of corporate rebellion

In August 1980, Atari’s consumer relations division received a handwritten letter from a 15-year-old boy whose enthusiasm practically leaped off the page.  “I’M SO …
Mark Dent • April 15, 2022

Millions of Americans retired early. Now they want to work again

A wide range of factors are pushing retirees back into the workforce.

Mark Dent • April 1, 2022

The popular electronics chain that scammed America

On September 13, 1984, as stocks wavered through a bear market, a regional electronics chain held a hyped initial public offering. If it seems odd...
Mark Dent • March 26, 2022

The economics of March Madness

For every win in the tournament until the Final Four, a team earns its conference ~$2m.

Mark Dent • March 17, 2022

Why people are really leaving their jobs during the Great Resignation

The Great Resignation has been the economic buzzword of the pandemic. The share of workers voluntarily leaving their jobs escalated from a fairly typical 2.3%...
Mark Dent • March 12, 2022

Will the Russia conflict reshape the world economy as we know it?

International tensions are pushing companies to rethink globalization.

Mark Dent • March 11, 2022

Is this the end of an Olympic ticket monopoly?

David McBride was an Olympic fan his entire life.  One of his friends coached Olympic volleyball teams, and another competed for the water polo team...
Mark Dent • February 12, 2022

The economics of Spotify

If you listen to Spotify’s music recommendations, there’s a good chance you’ve come across songs by Sadie Dupuis. As Dupuis told The Hustle, she’s been...
Mark Dent • February 5, 2022

Would you take free land in rural America?

Sitting in the basement of a historic courthouse in Lincoln — a wind-swept town in north central Kansas — Bradley Roberts laughs while comparing...
Mark Dent • January 29, 2022

The con artist who sold rich investors a fake country

On March 20, 1823, after 2 grueling months sailing across the Atlantic Ocean, passengers gathered on the deck of the Kennersley Castle for the...
Mark Dent • January 7, 2022

The economics of Broadway shows

In early October, Rachel Sussman felt catharsis as she sat among hundreds of people for the Broadway debut of Is This A Room at...
Mark Dent • November 20, 2021

To reinvent work, we have to destroy the clock

On one end of the spectrum, there is Elon Musk. On the other end, there is Iceland.  Musk, like many celebrity CEOs, works a lot...
Mark Dent • November 5, 2021

Christopher Nolan is leaving Warner Bros. — the latest domino to fall in AT&T’s streaming misadventures

Christopher Nolan is ending his 19-year partnership with Warner Bros., and AT&T’s streaming ambitions are to blame.

Mark Dent • September 17, 2021

Why the University of Florida gets a ~$20m cut of Gatorade profits every year

The only thing left for the University of Oklahoma was the Gatorade shower. As the clock ticked down in the 4th quarter of the 2020...
Mark Dent • September 16, 2021

The family business that owns a share of the $7B James Bond franchise

In June 1961, inside a tower on Manhattan’s 7th Avenue, independent producers Albert “Cubby” Broccoli and Harry Saltzman walked into a room with 10...
Mark Dent • August 28, 2021

How a real-life monopoly made Monopoly the world’s biggest board game

On New Year’s Eve, Monopoly celebrates the 85th anniversary of its patent.  Its publisher, Hasbro, can toast the occasion knowing that its prized board game...
Mark Dent • December 12, 2020

The forgotten father of pumpkin beer

We’re living in an unprecedented age of pumpkins. Over the past few decades, American consumers have been bombarded with pumpkin spice kombucha, pumpkin spice dental...
Mark Dent • October 31, 2020

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