Michael Waters
Staff Writer, The Hustle

Copyrighting clown makeup involves a lot of eggs

Welcome to the Clown Egg Registry.

Michael Waters • September 23, 2020

The CIA has a plan to poach Big Tech employees

It can’t beat tech salaries, so it’s trying the next best thing.

Michael Waters • September 23, 2020

Totally normal jobs are huge on TikTok

One tree-clearing business is getting 8m+ views just by filming a tree getting chopped down.

Michael Waters • September 23, 2020

HotSchedules, Slack’s clunky older cousin, is having a moment

Why the ’90s company leaped to the top of the App Store charts.

Michael Waters • September 22, 2020

A fraud-detection company just got busted for committing fraud

NS8 claimed to have $62m in the bank. Actually, it was more like $28k.

Michael Waters • September 22, 2020

The boarding-pass hack that hit Australia’s former prime minister

Maybe don’t upload your boarding pass to Instagram.

Michael Waters • September 21, 2020

How marketers convinced America to eat fish sticks

There was never demand for fish sticks. But through a lot of savvy marketing and government assistance, they became an American staple anyway.

Michael Waters • September 18, 2020

Streaming services have completely given up on creative names

Welcome to the scourge of the streaming “+.”

Michael Waters • September 18, 2020

The Weather Channel is going all in on shopping

Weather apps are changing up how they track you. Get ready for a ton of weather-based ads.

Michael Waters • September 18, 2020

Can you build a business around internet pranks?

The latest drop from MSCHF is a viral-ready card game.

Michael Waters • September 17, 2020

Need a new winter coat? Try buying it from a music video.

“Shoppable TV” really wants to become a thing.

Michael Waters • September 16, 2020

Should the government pay people to take a COVID vaccine?

To make sure everyone gets their dose, one economist wants to start paying people for it.

Michael Waters • September 16, 2020

Brace yourself for October 10th, this year’s mysterious new shopping holiday

Retailers really want you to stock up on gifts starting… well, now.

Michael Waters • September 15, 2020

Video game characters are taking over the pop charts

One of the top songs in the world right now features a bunch of League of Legends characters.

Michael Waters • September 15, 2020

The company that wants to preserve our data for 500+ years

Buried in a remote mine in Norway, the Arctic World Archive wants to safeguard our digital footprint for future generations. Will it actually work?

Michael Waters • September 12, 2020

Will Facebook Campus help it save face with teens?

Please like Facebook Campus, kids.

Michael Waters • September 11, 2020

Forget the stock market: Investors are pouring their money into old songs

Investment funds are making big bets on the nostalgia power of “Single Ladies.”

Michael Waters • September 10, 2020

Board games are starting to look a lot like video games

The board games will stream you now.

Michael Waters • September 10, 2020

This AI chef is designing recipes based on your leftovers

Have a bunch of seemingly random ingredients for dinner? Plant Jammer can help.

Michael Waters • September 9, 2020

The multibillion-dollar school-bus business is hurting

About ⅓ of public school districts depend on private buses -- but the industry is veering toward disaster.

Michael Waters • September 9, 2020

Can social commerce catch on outside of China?

It might sound like a small deal. But some social commerce companies are empowering local businesses in big ways.

Michael Waters • September 8, 2020

How do you design a body-wash scent?

Ever wanted to know where that sweet sweet shampoo smell comes from? We spoke with a fragrance expert to find out.

Michael Waters • September 7, 2020

The best productivity software is a keyboard from 1993

A brief foray into the cult of the AlphaSmart.

Michael Waters • September 7, 2020

In-flight WiFi is in crisis — which could be good for everyone else

A satellite company just bought the WiFi division of GoGo, Inc.

Michael Waters • September 4, 2020

Get ready for the shroom IPOs

Compass Pathways, a psychedelics healthcare company, is ready for your investments.

Michael Waters • September 3, 2020

New track from your favorite artist sound weird? It could be a Spotify scammer.

To fake a new release from a big-name artist, you just have to mess with the metadata.

Michael Waters • September 3, 2020

The big business of twinfluencers

Can’t tell them apart? That’s how you know the twinfluencers are winning.

Michael Waters • September 2, 2020

Is ice cream the next big celebrity product?

Selena Gomez’s Cookies & Cream Remix is just the beginning.

Michael Waters • September 2, 2020

Can startups make scheduling less terrible?

Brace yourself for the rise of the “calendar influencer.”

Michael Waters • September 1, 2020

Join 2.5M+ professionals getting the Hustle daily news brief