Rob Litterst
Contributing Writer, The Hustle

Is Tumblr on the road back to relevance?

Gen Z makes up 61% of Tumblr’s new users, leading to a resurgence for the microblogging platform.

Rob Litterst • January 20, 2022

Artists are making millions creating digital stickers

On Line, Japan’s most popular messaging app, 4m creators have fueled a booming sticker economy.

Rob Litterst • January 18, 2022

Terms and conditions suck. The TLDR Act might help

The TLDR Act would force tech companies to break legal jargon into understandable language, and be more transparent about data collection.

Rob Litterst • January 17, 2022

Pro sports leagues are doing whatever they can to engage Gen Z

The decline of cable is leading to changes in sports consumption for young fans.

Rob Litterst • January 14, 2022

How a 10-year-old became the king of toys, and YouTube

Ryan’s World has 31m+ subscribers, making the 10-year old one of YouTube’s highest earners.

Rob Litterst • January 13, 2022

Is Brady Brand the next Jordan Brand?

Tom Brady follows in MJ’s footsteps by launching his own apparel line.

Rob Litterst • January 12, 2022

4-day workweeks are the new trend taking over tech.

Bolt, a hot ecommerce startup, is the most recent tech company to adopt a 4-day workweek after testing it out during a 3-month trial.

Rob Litterst • January 11, 2022

In digital advertising, the cookie is crumbling

Apple and Google shifted away from cookies. Now consumers are taking privacy more seriously.

Rob Litterst • January 7, 2022

Wordle is the viral daily word game you’re about to get addicted to

Wordle is a daily word game that is going viral, with 300k+ daily players just a couple months after launching.

Rob Litterst • January 6, 2022

Why pastors are turning to big data

With church attendance on the decline, pastors are turning to Big Data to help fill the pews.

Rob Litterst • January 5, 2022

Apple’s AirTag problem, explained

AirTags, Apple’s coin-sized location-tracking devices, are being used for nefarious purposes, including stalking and car theft.

Rob Litterst • January 4, 2022

Black Oxygen Organics made a fortune selling magic dirt. Then it got caught

Black Oxygen Organics, a multilevel marketing organization, made millions selling “magic dirt” before it got caught.

Rob Litterst • December 24, 2021

The houseplant community is growing like a weed

Houseplants took over the pandemic, and collectors are finding themselves in a jungle of their own making.

Rob Litterst • December 23, 2021

In the world of fast fashion, Shein is literally built different

Shein, a Chinese online retailer, has taken fast fashion by storm. Why?

Rob Litterst • December 21, 2021

Turkey’s currency crisis made bread a political issue, and bakeries are losing dough

Turkey’s currency crisis has made bread a hot-button issue, and bakeries are in the middle of the crossfire.

Rob Litterst • December 20, 2021

Autodesk’s platform play, explained

Autodesk has helped bring the industrial world into the future, but with Forge -- its cloud development platform -- it’s giving companies the tools to build the future themselves.

Rob Litterst • December 17, 2021

Pickleball is sweeping the nation, and creating a full-blown gold rush

Pickleball has spiked in popularity throughout the pandemic, with 4.2m people playing the sport in 2020, a 21% increase YoY.

Rob Litterst • December 16, 2021

Amazon’s warehouse tragedy puts its safety procedures under the microscope

An Amazon warehouse in Illinois was struck by a tornado, killing 6 people. Now, the company’s safety practices are under investigation.

Rob Litterst • December 15, 2021

Malls have long been losing steam, but it’s worse than we thought

Shopping malls have lost ⅓ of their value in the last 4 years, and could face extinction soon.

Rob Litterst • December 13, 2021

Amazon is proving there are pros and cons to being its own best customer

Amazon’s logistics unit has made the company indispensable this holiday season, but AWS outages could ruin the fun.

Rob Litterst • December 10, 2021

There’s a cream cheese crisis — and bagel shop owners are panicking

There’s a cream cheese shortage, and bagel shop owners are struggling to find supply.

Rob Litterst • December 8, 2021

Instagram wants users to start fresh. Why?

Instagram is encouraging users to create a 2nd account to “keep up with a smaller group of friends.”

Rob Litterst • December 7, 2021

Spotify Wrapped is the streaming giant’s secret growth hack

Spotify Wrapped is more than just a fun feature for users. The year-in-review slideshow boosted app downloads by 21% in December 2020.

Rob Litterst • December 6, 2021

Retailers are telling customers to keep items instead of returning them. Here’s why

Big retailers are letting customers keep items they want to return to avoid paying for shipping.

Rob Litterst • December 2, 2021

Gas prices are rising at near-record levels. There’s no easy fix.

Gas prices are reaching record highs, and analysts aren’t sure how to fix it.

Rob Litterst • December 2, 2021

Macy’s solution for the retail apocalypse? Selling ads.

Macy’s new advertising network is pulling in tens of millions of dollars, and could be the company’s next big revenue stream.

Rob Litterst • December 1, 2021

Spotify’s recent product moves hint at a budding super-app

Spotify’s recent product moves suggest the company is building a super-app that includes both audio and video features.

Rob Litterst • November 30, 2021

Reddit wants to be an advertising platform. What if it has better options?

Reddit wants to be an advertising juggernaut, but it may have better options for monetizing its user base.

Rob Litterst • November 23, 2021

One way to avoid inflation? Buy nothing

‘Buy Nothing’ groups are online groups where members give things away for free, and they’re helping members fight inflation.

Rob Litterst • November 22, 2021

The $12B wholesale unicorn taking on Amazon

Faire, a wholesale marketplace platform, raised $400m at a $12.4B valuation to help independent retailers take on Amazon and Walmart.

Rob Litterst • November 18, 2021

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