There was a time, long ago, when a wantrepreneur could dream up a new app and get a million first-week downloads. That time, my friends, is no more.
How Calibri is playing a crucial role in an unfolding political scandal in Pakistan.
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| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
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| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| Cookie | Duration | Description |
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| _clck | 1 year | This cookie is set by Microsoft Clarity. Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
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| _tt_enable_cookie | 13 months | To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok. |
| _tt_sessionId | 13 months | To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok. |
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| _uetsid | 1 day | This cookie is set by Microsoft Advertising. It contains the session ID for a unique session on the site. |
| _uetvid | 13 months | This cookie is set by Microsoft Advertising. UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. |
| AnalyticsSyncHistory | 1 month | Linkedin sets this cookie. Used to store information about the time a sync took place with the lms_analytics cookie |
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| auth_token | 5 years | This cookie is set by Twitter. It is used for authentication purposes, to keep the user logged in to their Twitter account. |
| bcookie | 1 year | This cookie is set by LinkedIn. Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform. |
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| cg_uuid | 1 year | Sets a unique ID for the visitor that allows third-party advertisers to target the visitor with relevant advertisements. This pairing service is provided by third-party advertisement hubs, which facilitates real-time bidding for advertisers. |
| CLID | 1 year | Identifies the first-time Clarity saw this user on any site using Clarity. |
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| guest_id | 1 year | This cookie is set by Twitter to identify and track the website visitor. |
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| li_gc | 6 months | This cookie is set by Linkedin. Used to store consent of guests regarding the use of cookies for non-essential purposes. |
| lidc | 24 hours | Linkedin sets this cookie. Used To facilitate data center selection. |
| lidid | 2 years | This cookie is set by LiveIntent. A random, unique, device identifier, stored as a 3rd party cookie, used to enable targeted advertising |
| muc_ads | 2 years | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant |
| MUID | 9 months | This cookie is set by Microsoft Advertising. Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. |
| personalization_id | 2 years | This cookie is set due to Twitter integration and sharing capabilities for the social media. |
| SM | session | This cookie is set by Microsoft Clarity. Used in synchronizing the MUID across Microsoft domains. |
| SRM_B | 1 year 24 days | This cookie is set by Microsoft Clarity. Identifies unique web browsers visiting Microsoft sites. |
| UserMatchHistory | 1 month | Linkedin sets this cookie. Used for id sync process. It stores the last sync time to avoid continually repeating the syncing process. |
| X-AB | 1 day | This cookie is set by Snapchat. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site. |
