Zachary Crockett
Editor, Senior Writer, The Hustle

High school proms are getting extremely expensive

Ahhhh, prom, that fairy tale night of limos, glamour, dancing, buckets of fresh pig blood, and — a TON of cash. According to the most recent data (compiled by Visa in 2015), the average prom attendee spends $919 on the likes of tickets, dresses and tuxes, haircuts, shoes, jewelry, makeup, manicures, corsages, tanning, transportation, dinner, […]

Zachary Crockett • April 24, 2019

Extreme renters: Young, well-paid people are choosing not to own anything

They rent everything — beds, workspaces, cars, bicycles, furniture — and live a self-imposed life of ultra-minimal ownership.

Zachary Crockett • April 24, 2019

Kohl’s stock explodes after announcing it will accept Amazon returns at all its locations

Kohl’s stock jumped 10% after announcing it will accept Amazon returns in all of its stores across the US.

Zachary Crockett • April 24, 2019

Post-career, many elite Kenyan marathoners face poverty and financial hardship

Winners of the Boston Marathon brings on a great prize, but the post-marathon life isn’t all it’s cracked up to be.

Zachary Crockett • April 23, 2019

The yodeler who sued Yahoo

In the late ‘90s, the ‘Yahoo Yodel’ was inescapable. For a time, the 3-note audio clip —  Ya-hooooooooo-oooo! —defined the young tech company: It came...
Zachary Crockett • April 20, 2019

5-star phonies: Inside the fake Amazon review complex

“Isn’t this illegal?” I found myself typing one Tuesday night at 1:15 AM. I was chatting with Lien Xi, an Amazon seller from Guangzhou, China,...
Zachary Crockett • April 13, 2019

The wild world of trust funds for pets

Several months ago, 82-year-old Marjorie Jones* decided it was high time to draft a will. Her possessions were considerable: A $2,000,000 home on a tree-lined...
Zachary Crockett • April 6, 2019

The 2019 Drunk Shopping Census

By the time Justin Timberlake took the stage at the 2018 Super Bowl halftime show, Ryan Green was deep into his third bucket of...
Zachary Crockett • March 24, 2019

The “self-made” myth: Why hard work isn’t enough to reach the top

A toxic myth pervades the business world: Hard work and perseverance are the only things required to achieve immense success and reach the top...
Zachary Crockett • March 15, 2019

I took a cannabis DNA test and learned more than I bargained for

It took about 5 minutes for an algorithm to putter through the vast complexities of my DNA and spit out 16 “personalized” strains of...
Zachary Crockett • March 10, 2019

Amid a wave of retail store closures, Old Navy stays afloat

Old Navy continues to be a bright spot for Gap Inc. amidst retail judgment day.

Zachary Crockett • March 3, 2019

Walmart’s decision to get rid of greeters is a blow to disabled employees

After Walmart decided to eliminate its signature greeters, the disabled community has decided to fight back.

Zachary Crockett • March 1, 2019

The FTC is finally cracking down on fake Amazon reviews

The FTC has issued a $12.8 fine on a shady supplement company for paying for fake reviews on Amazon.

Zachary Crockett • February 28, 2019

How to avoid buyer's remorse

Earlier this year, I impulse purchased an mp3 player for long bike rides. Initially, I was happy with my selection. But in the following days,...
Zachary Crockett • February 23, 2019

The shady economics of ‘buy one, get one free’ deals

In commerce, a single phrase wields the power of a thousand salespeople. It can turn even the most rational consumers into crazed lunatics who stand...
Zachary Crockett • February 17, 2019

What are your chances of successfully raising money on Kickstarter?

This year, hopeful entrepreneurs will list thousands of projects — books, films, drones, watches, board games, smart toothbrushes — on Kickstarter. Here, they’ll vie to...
Zachary Crockett • February 9, 2019

The 18th-century potter who became the world’s first tycoon

The name “Josiah Wedgwood” doesn’t pique the interest of most tech bros. He didn’t grace stages clad in a black turtleneck. He didn’t build a...
Zachary Crockett • February 2, 2019

What it’s like to pursue a dream for 30 years — and fail

For 30 years, Keahi Seymour pursued a dream. That dream wasn’t to play in the NFL. It wasn’t to front a rock band. It wasn’t...
Zachary Crockett • January 26, 2019

When targets and metrics are bad for business

There’s an old fable from Soviet Russia that goes something like this: A nail factory manager (we’ll call him “Big Boss”) wants his workers to...
Zachary Crockett • January 18, 2019

A Q+A with Susan Bennett, the original voice of Siri

In July of 2005, an accomplished voice actor named Susan Bennett was hired to record a bunch of material. For an entire month —...
Zachary Crockett • January 11, 2019

Are gym memberships worth the money?

Shortly after the clock struck midnight on New Year’s Day of 2018, Josh Kline closed his eyes and vowed a resolution: He’d sign up...
Zachary Crockett • January 5, 2019

Booking Holdings (formerly Priceline) is the dot-com bust that refuses to die

Booking Holdings is now the second-largest travel company in the world and has invested more than $2B in the Chinese travel market.

Zachary Crockett • January 4, 2019

The competitive business of recruiting pro Santas

Eight years ago, Kelly Ferrell, a 51-year-old retired cop, was sitting on a bench at a shopping mall in Texas when he was approached...
Zachary Crockett • December 15, 2018

The organization building a 10,000-year clock funded by Jeff Bezos

The modern workplace likes to “move fast and break things.” It places a premium on speed, efficiency, and instant solutions. It lives by the...
Zachary Crockett • December 7, 2018

Lie detectors are BS — and eye-scanning technology won’t make them any better

A new device is trying to improve the accuracy of lie detection. But does it actually work?

Zachary Crockett • December 6, 2018

The hottest advertising trend of 2018? Billboards.

  On the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the...
Zachary Crockett • November 30, 2018

How Thanksgiving became the most popular day of the year to run a 5k

On Thanksgiving morning, Janet Hartford wakes up her husband and two daughters at dawn, shoves a few Lärabars down their gullets, and drives the...
Zachary Crockett • November 21, 2018

Series-Bee: Meet the startups trying to save America’s ailing bee population

A number of startups are working around the clock to find tech-rooted solutions to the bee-pocalypse.

Zachary Crockett • November 21, 2018

The company Airbnb is using to help nomadic tribes host guests

Airbnb’s wants to help rural communities — often neglected by Big Tech — use the platform as a form of “economic empowerment and community development.”

Zachary Crockett • November 20, 2018

The dystopian business of bottled air

On a hazy morning in mid-October, Xiu Wang walks briskly through the streets of Beijing’s Dongcheng District. She carries the requisite luggage of her...
Zachary Crockett • October 27, 2018

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