Zachary Crockett
Editor, Senior Writer, The Hustle

The company Airbnb is using to help nomadic tribes host guests

Airbnb’s wants to help rural communities — often neglected by Big Tech — use the platform as a form of “economic empowerment and community development.”

Zachary Crockett • November 20, 2018

The dystopian business of bottled air

On a hazy morning in mid-October, Xiu Wang walks briskly through the streets of Beijing’s Dongcheng District. She carries the requisite luggage of her...
Zachary Crockett • October 27, 2018

How one man built The Sharper Image into the world’s wackiest gadget store

The Sharper Image was a kingdom. It was a kingdom where you could, in an afternoon trip to the mall, purchase an electric nose trimmer...
Zachary Crockett • October 20, 2018

The most lucrative side-hustles

Somewhere in Denver, there’s an accountant who runs a thriving cosmetics business on the side. In Minneapolis, there’s an aerospace engineer who sells cat-themed...
Zachary Crockett • October 13, 2018

What happens when you automate your own job?

Today’s workplace places a premium on efficiency and speed — but when workers automate their own jobs, should they reap the rewards?

Zachary Crockett • October 4, 2018

Amid pressure, Amazon hikes minimum wage to $15 an hour

Yesterday, Amazon announced it will raise its minimum wage to $15 for all of its 250k US workers, as well as some 100k seasonal workers, effective November 1, 2018.

Zachary Crockett • October 3, 2018

Unprofitable companies are IPO’ing like there’s no tomorrow

New research shows that a whopping 83% of IPOs in 2018 have been filed by unprofitable companies.

Zachary Crockett • October 3, 2018

GE stock temporarily soars after CEO, John Flannery, is ousted

Turns out a CEO getting fired can be a good thing for a flailing company.

Zachary Crockett • October 2, 2018

Inside Wayback Machine, the internet’s time capsule

At 300 Funston Street in San Francisco’s Richmond District, there’s an old Christian Science church. Walk up it’s palatial steps, past Corinthian columns and...
Zachary Crockett • September 28, 2018

When tech nerds get a makeover

Hoodie, early-stage startup tee, bright-colored sneakers, jeans: This is the uniform of an aspiring millionaire in Silicon Valley. Tech workers have long been derided for...
Zachary Crockett • September 22, 2018

How Trader Joe’s $2 wine became a best-seller

Walk into almost any Trader Joe’s store and you’ll spot a behemoth display of Charles Shaw wine — or, as it’s more affectionately known,...
Zachary Crockett • September 15, 2018

Walmart faces an epic fail in quest to sell premium outdoor brands

A hefty chunk of the outdoor brands featured in Walmart’s new store want nothing to do with the mega-retailer.

Zachary Crockett • September 10, 2018

The man who won the lottery 14 times

How a rogue Romanian economist legally gamed the lottery and won millions of dollars around the world.

Zachary Crockett • August 25, 2018

The Hustle (Reader) Earnings Report

Most of us think about money constantly. Making it, saving it, spending, running out of it, and — if you’re lucky — retiring with...
Zachary Crockett • August 11, 2018

How to lose $1B in 10 seconds

When Gerald Ratner took the stage before 6k high-powered businesspeople, journalists, and dignitaries at London’s Royal Albert Hall in April 1991, he had no...
Zachary Crockett • August 3, 2018

What happens when a robot kills someone?

On January 25, 1979, a 25 year-old factory worker named Robert Williams scaled a storage rack at the Ford Motor Company’s Flat Rock Casting...
Zachary Crockett • July 27, 2018

Meet the 11% of Americans who don’t use the internet

Every morning, Minnie Simpson wakes up at 7:15AM, reads the Houston Chronicle, eats 3 French prunes, and takes a stroll around the neighborhood. On her...
Zachary Crockett • July 21, 2018

Why introverts make great leaders

A myth has pervaded the business world for far too long: introverts aren’t cut out to be leaders. Some 65% of senior executives see introversion...
Zachary Crockett • July 13, 2018

Yet another study shows that open office plans are terrible

Over the years, a number of studies have found that open plans have detrimental effects on work habits.

Zachary Crockett • July 9, 2018

Who makes those insanely specific t-shirts on the internet?

Sometime in the Summer of 2017, Twitter user feldspath0id’s mom logged onto Facebook and was greeted with an advertisement that spoke to her soul. It...
Zachary Crockett • July 7, 2018

AAA is hiring travel agents to bring a ‘human touch’ back to booking trips

AAA is one of the largest (and oldest) travel agencies in the US — and they’re going up against a self-empowered generation of internet bookers.

Zachary Crockett • July 6, 2018

Why nobody ever wins the car at the mall

In the middle of the Great Mall in Milpitas, California, a shiny, brand-new, blue 2018 Acura TLX (MSRP $33k) sits ready for the taking. Surrounding...
Zachary Crockett • June 23, 2018

How venture capital can harm your startup

I recently met a guy I’ll call “Ben.” After 7 years of “blood, sweat, and instant noodles,” Ben built his startup into an exciting enterprise....
Zachary Crockett • June 16, 2018

Life in the Silicon Prairie: Tech's great migration to the Midwest

On a sunny afternoon in early June, I ask a few Silicon Valley tech workers in downtown Palo Alto what they picture when they...
Zachary Crockett • June 9, 2018

The failed quest to bring smells to the internet

In November of 2001, the smell of success began to fade for Joel Bellenson. His invention, the iSmell, promised to bring scent to the internet....
Zachary Crockett • June 2, 2018
Beanie baby gif

The Beanie Baby Bubble of '99

On November 5, 1999, Frances and Harold Mountain sat crouched on the floor of a Las Vegas divorce courtroom, divvying up their most valued...
Zachary Crockett • May 19, 2018

How the Million Dollar Homepage kid became the $250m app man

Alex Tew struck gold at the age of 21, on his first try. Now, he's done it again — but not before learning some hard lessons along the way.

Zachary Crockett • May 12, 2018

The 30-year-old retirees

A growing number of young professionals are expediting the path to financial independence by living frugally and following the "4% rule."

Zachary Crockett • May 5, 2018

The botched Coca-Cola heist of 2006

Twelve years ago, a disgruntled Coca-Cola employee tried to sell top-secret Coke documents to Pepsi. The rest reads like something out of a bad spy novel.

Zachary Crockett • April 28, 2018

Sears screwed over a small-time wrench inventor — but he fought back

Dan Brown invented an award-winning tool that sold millions of units. Then he got in bed with the wrong hardware store.

Zachary Crockett • April 21, 2018

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