The restaurant owner who asked for 1-star Yelp reviews

  In 2014, chef Davide Cerretini advertised a special that would forever change his fate: Anyone who left his restaurant a 1-star review on Yelp would get 25% off a pizza. See, his Bay Area-based Italian joint, Botto Bistro, was at a crossroads. Like many small businesses, it was enslaved to the whims of online … Continue reading The restaurant owner who asked for 1-star Yelp reviews