Bucky Sleep Mask

Sleep is, without a doubt, one of the biggest contributors to living a long and healthy life. Thankfully, this $10 mask is one of the best products for making quality sleep a nightly reality.

December 1, 2017

the story

This $10 gift wins the award for biggest cost-to-impact ratio.

why we like it

The Bucky 40 Sleep Mask, or eyebra (what we call it at the Hustle HQ), is an incredibly comfortable eye mask that helps us fall asleep.

Unlike other masks, the Bucky isn’t flat like a normal piece of cloth. Instead, it contours around the eye, like a bra. Plus, unlike other masks, this was the only one we tried that blocked out ALL the light.

Last time we mentioned the Bucky in The Hustle email we sold nearly 1,000 units in less than 24 hours, so there’s that as well.

the competition

Amazon has thousands of sleep masks. One thing to lookout for are masks like the Alaska Bear, which is the most popular on Amazon. While this mask is made of silk, which keeps things feeling nice and cool, it easily slides off your face and doesn’t block out the light. That’s the problem with flat masks, which is why we love the Bucky.

So, in terms of competition, just get the Bucky. It’s less than $10. There isn’t a reason to spend more than that and the value isn’t worth it to spend less.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.