Building a $1m/year Course in 18 Months with Jack Butcher from Visualize Value


November 5, 2020

Last week we did a new content series for Trends where I interviewed Trends member Andrew Wilkinson on how he hires CEOs.

Andrew owns Tiny, a network of companies that collectively does $100m in sales across 18 different businesses. To make it work, he hires CEOs to run the businesses. And in our interview, I ask Andrew how he finds, trains, and hires CEOs.

You can listen to it here.

Trends members loved it. We made the first 15 minutes free. And the rest, along with a discussion on the topic in our community and weekly research, is for subscribers.

So, because we give the people want they want, we’re making this a regular series.

Again, this is for Trends members only, which costs $299/year and comes with our weekly reports and private community.

However, we’ll post show notes for free and in the daily email (sign up!) so even if you’re not subscribed you can still get some value.

This week’s interview is with Jack Butcher. You can listen to the first 15 min for free.

Me, my wife Sara, Celia Butcher, and Jack Butcher

I met Jack recently in our Trends community and we ended up hanging out in real life a few weeks later.

I’ve met a lot of interesting people due to my job. Jack ranks up there are one of the more interesting.

Here’s why:

  • Jack moved to America from England at 22 after studying design in school.
  • He jumped around from agency to agency doing freelance work
  • After 5 years, he started his own agency
  • It went ok, at first. His business was doing custom ad campaigns for large clients. He paid the bills. But it, like most agency work, was exhausting.
  • So, about 18 months ago, Jack launched his first digital product, a $19 daily planner. This opened his eyes into digital products.
  • He used these amazing graphics to go viral on Twitter and build a large audience.
  • He then launched a $299 course a visualizing value, which means using graphics to tell complicated stories. I bought it – amazing.
  • Next, he launched a course called Build Once, Sell Twice, which is about productizing a service. For example, one of his students was a trial lawyer who now sells a $2,000 course on public speaking and persuasive arguments.
  • In only 18 months, Jack’s course business is doing nearly $1 million a year. Most all of the sales come from his Twitter following, which he built from scratch in 18 months.
These are the types of images that Jack posts to build his following. I LOVE them.
Jack uses images like these to tell a story. This story: build once, sell twice.
Jack shares his revenue each month on his Twitter.

In this podcast, we discuss:

  • The economics of agency businesses.
  • What opportunities exist for new, profitable agencies.
  • How to build a successful course (and what most great courses have in common).
  • Some of the most interesting and successful courses Jack has seen.
  • How I, Sam Parr, build a successful course (and what Jack would do differently).
  • How Jack plans to turn a his course business into a large media company.

You can listen to the first 15 minutes of the episode here for free.

To get the entire episode, along with weekly Trends reports and access to our community where you can chat with Jack and other people like him then make sure to sign up for Trends!

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