Bumble sent an email to their users this morning that makes it pretty clear where they stand on Match’s acquisition-by-lawsuit strategy:
“We’ll never be yours. No matter the price tag, we’ll never compromise our values… We swipe left on your assumption that a baseless lawsuit would intimidate us.”
*Pause for fist-pumping and “whoop whoop-ing”*
There was speculation that Bumble rejected Match’s previous acquisition attempt due to their rocky history with the company, and this is definitive proof that Bumble hasn’t forgiven or forgotten — and they’re not rolling over anytime soon.
(Full letter below)