Burgers vs. bikinis. Only in 2019…


November 14, 2019

The Hustle
TOGETHER WITH

Happy Thursday, y’all. It’s been a bumpy week of news already, but it ain’t over yet. Today:

  • Carl’s Jr. is attempting to sell burgers instead of sex appeal.
  • Truckers are suing California to stay behind the wheel.
  • A dairy dynasty’s downfall suggests milk-ageddon is real.

Make it a great day.

The Hustle Daily Email

How do you sell a burger? By NOT featuring scantily clad women, apparently. 

Carl’s Jr., AKA Hardee’s, AKA that place you’ve been to only if you were on a road trip and even White Castle was closed, has decided to move on from racy ad campaigns, according to The New York Times

That’s right: The struggling fast food chain that trails McD’s, Wendy’s, BK, and Sonic in sales is pivoting from bikinis to burgers. 

So say goodbye to Paris

In 2005, CKE, the parent of Carl’s Jr. and Hardee’s, began a series of commercials that featured women suggestively noshing on the chain’s food, including Paris Hilton. Other featured women included Kim Kardashian, Heidi Klum, and Hayden Panettiere.

Media outlets roasted the company for objectifying women. Groups like Beauty Redefined suggested Carl’s Jr. was contributing to a public health crisis and called for boycotts.

But CKE remained gung ho on the sexist strategy. In 2017, former CEO Andrew Puzder claimed the ads saved the company, while acknowledging they’d lost some of their usefulness because… the internet.

“You can get sex on the internet — you don’t need a Carl’s Jr. or Hardee’s ad,” he said.   

Sir, this is a Hardee’s

Post #MeToo and the exodus of Puzder, the chain plans to launch an ad campaign next spring that will focus on the quality of its food. It’s working with 72andSunny, which it partnered with two years ago on a “food, not boobs” campaign, which still included images of scantily clad women.

Share on Facebook Share on LinkedIn Share on Twitter View in Browser
This Week’s Trends Signal Sheet Mask signal

Scroll through enough Instagrams and you’re bound to find this fixture of K-beauty: a facial mask made of anything from cotton to coconut pulp that acts as a moisturizer. Especially with more celebrities pushing the product, demand is likely to grow at the high end and lower end.

On the fence about joining Trends? For the next 36 hours, get a 1-month trial of Trends for just $2 bucks. That’s every newsletter, case study, report, community post, and red hot Signal for just 2 bones. Offer ends tomorrow at noon. 

1 month for $2 →
SPONSORED

Brands using Klaviyo made $3.7B last year 

That’s almost as much as I plan on spending this Black Friday.

Speaking of the holidays, there’s plenty more money to be made in the coming months — be it Black Friday, Cyber Monday, Christmas, Hanukkah, even Krampusnacht! 

(Okay, maybe not Krampusnacht. Too dark.) 

Klaviyo understands every shopper interaction, capturing a true 360-degree view of your customers. That’s how the brands you love (like ColourPop, Huckberry, and Case·Mate) are able to deliver such personalized experiences across web, email, and mobile.

If you’re looking to do the same this holiday season, you need Klaviyo’s ultimate planning guide. It’s packed with: 

  • Seasonal insights on segmentation strategies
  • Tried and true marketing and creative angles
  • Personalization plans that help you grow

You hear that? That’s the sound of money bells jingling. Festive ones. 

Your holiday plan →

Milk-ageddon is here, and it’s the end of dairy as we know it

Friendly’s is frowning. The Land O’Lakes are drying up. TruMoo is a sad, chocolate-flavored lie. 

This week, we all have reason to cry over spilt milk: Dean Foods, America’s largest milk producer, filed for bankruptcy

So, how did the dairy dynasty dry up?

It’s a case of cultural lactose intolerance: Last year, the average American consumed 146 pounds of milk –– 39% less than the average American consumed in 1975, and the lowest amount ever recorded since the US Department of Agriculture began monitoring milk mustaches.

Dean Foods, which still operates 60 dairy processing facilities in 29 states, was udderly overwhelmed by such sour business conditions. The company’s sales have fallen 38% in the past decade despite Dean’s efforts to cut costs.

So Dean Foods –– which owns and operates brands like Friendly’s ice cream and Dairy Pure milk that are beloved by lactose lovers everywhere –– filed for Chapter 11 bankruptcy protection to reorganize its debt, satisfy pension obligations, and keep the lights on.

Now, Dean Foods is looking for a buyer

According to a statement, Dean is in conversations with the Dairy Farmers of America, a massive milk marketing cooperative.

The company secured $850m in funding to keep the milk moving during the sale process. 

In the meantime, we hope you like oat milk: Oat milk sales, while much smaller by total volume, increased 636% last year while sales of all types of cow’s milk (1%, 2%, skim, fat-free) declined. 

Share on Facebook Share on LinkedIn Share on Twitter View in Browser
Things you should…

IMPROVISE: A wedding speech for Willy Wonka with this new game, $25

Cards Against Humanity is fun, but we can only play it so many times before we lose our fricken’ minds. It’s time to mix things up with “What’s Your Point?”, the new card game from Speechless that will have you improvising everything from Willy Wonka’s wedding toast to a TED talk about Whole Foods. Hey, we’d watch that.

SPONSORED

UNTANGLE: Those phone wires and make calls from the cloud, Free trial

Aircall is the cloud-based phone system that offers instant setup (no, seriously, it takes 3 minutes), requires no hardware (bye-bye, 18 criss-crossed wires), and integrates with pretty much any software you can imagine.

SPONSORED

INJECT: Your company with some heavy-duty growth capital, Apply now

Like a particularly generous aunt around the holidays, Clearbanc is dishing out some serious cash — we’re talking $1B in ad and inventory investments this year alone. Get your online biz funded by filling out their 20 Minute Term Sheet today.

Truckers tell California lawmakers to stay in their lane

As the original contractors of the open road, independent truckers take umbrage with a new California law that will make it harder for companies to classify workers as contractors. The California Trucking Association just filed a lawsuit challenging the law, which goes into effect next year.

Kiss my mud flaps

The law’s supporters say it will protect workers –– as many of them are struggling in the gig economy –– by ensuring companies can’t skimp on things like minimum wage, health insurance, and earned time off. But the trucking association says the law would be detrimental to interstate commerce… and slow the roll of some 70k independent truck drivers.

A California assemblywoman countered that lawmakers anticipated blowback from corporate entities, “especially those who have misclassified their workers for years.”

That means you, Uber

On that note, Uber’s not playing around, either. It plans to keep hiring drivers as independent contractors… and said if California wants to @ them, they can do it in court. Uber, Lyft and DoorDash also have vowed to join forces –– to the tune of $90m –– on a 2020 ballot measure to make roadkill of the law. 

As for the truck drivers, the trucking association says many who go independent are seasoned pros who are able to earn a greater living by setting their own schedules. These truckers invest as much as $150k into their rigs, and taking away their ability to pull paychecks would leave many of them stranded.

Share on Facebook Share on LinkedIn Share on Twitter View in Browser
What Else…

💸 What’s the next letter in Google’s Alphabet? B, for banking. Just two days after Google made waves by announcing a program to collect consumer health data, the search giant revealed plans to offer checking accounts with partners such as Citigroup. 

🚚 “Uber for trucking” shifted into high gear. Convoy, a startup that connects shipping companies with truckers, raised $400m to expand its platform. Convoy has raised $668m in just 4 years and the company now completes 10s of thousands of trips weekly along 100 routes. 

🚀 The jetpack whisperer is at it again. David Mayman designed a jetpack that was approved by the FAA and is used by the Navy (it’s true –– check out this video). Now, his startup JetPack Aviation has raised $2m to build its first prototype of a flying motorcycle.

💔 Nike broke up with Amazon. The sneaker giant is ending a pilot e-commerce partnership it struck with Amazon in 2017. Nike initially partnered with Big Bad Bezos in part to combat sales of fake kicks. But now, Nike seems to want to take control of its own e-commerce.

How did you like today’s email?

hate it

meh

love it
Now Playing Now Playing:
The Dirt, Waxahatchee.
[%Count%] Share the Hustle
REFERRALS
[%URL%]
YOUR UNIQUE URL
Caroline Dohack
Caroline Dohack
CONTRIBUTING WRITER
Conor Grant
Conor Grant
MANAGING EDITOR
Mark Dent
Mark Dent
SENIOR WRITER
Bobby Durben
Bobby Durben
AD WRITER
Meg Furey-Marquess
Meg Furey-Marquess
MEDIA STRATEGIST
Brad “I drink 146 lbs. of milk by Tuesday” Wolverton
HEAD OF CONTENT
Hugh Sherlock Familia
Robot Memory Specialist
SUBSCRIBE JOBS ADVERTISE EVENTS SHOP
Facebook Instagram YouTube
You opted in by signing up, attending an event, or through divine intervention. 251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210 Never want to hear from us again? Break our hearts and unsubscribe
The Hustle

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.