A company that tracks how distracted you are while driving raises $500m from SoftBank

Cambridge Mobile Telematics secured half a billion dollars from The SoftBank Vision Fund, as it aims to expand the reach of its highly regarded driver tracking platform.

December 20, 2018

Cambridge Mobile Telematics announced it sealed half a billion dollars from the SoftBank Vision Fund — the investment pool with a seemingly endless pot of ca$hola.

The infusion will help expand CMT’s DriveWell platform that is already a favorite among insurers, wireless carriers, and others to track driving risk and ultimately help make the roads safer.

The core of ‘behavior-based insurance’

With innovations in mobile sensing, AI, and behavioral science, CMT has become the market leader in mobile telematics, and helped shoehorn the mobile usage-based insurance phenomenon.

Founded in 2010 by Bill Powers (a serial entrepreneur), Hari Balakrishnan, and Sam Madden (both computer science professors at MIT), CMT was the first service to effectively mine sensory data from phones for auto insurance.

The ultimate backseat driver

Insurance providers use this data to measure driving performance, incentivize driving quality, and lower operating costs by reducing crash rates.

Results from the field are pretty solid: The driving feedback, rewards, and contests delivered via the DriveWell platform reduce phone distraction by 35% on average, and at-risk speeding and hard braking by 20%.

Today, the company works in more than 20 countries with a global customer base of several million users.

It sees when you are texting, it knows when you’re unsafe

According to a 2017 CMT study, 73% of drivers want auto rates to be based on how safely they drive. Among the other findings:

  • 52% of crashes involve distracted driving
  • 29% of phone distractions occurred at speeds exceeding 56mph
  • The average duration of these distractions is 135 seconds

Bottom line: While a social-credit-esque driving platform may slightly spell ‘authoritarian boogie man,’ road fatalities have increased 14% since 2015. So… pick your poison.

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