EMAILED ON November 16, 2017 BY Zachary Crockett

Cards Against Humanity is the undisputed champion of holiday promotions

The world’s raunchiest card game has purchased a plot of vacant land along the Mexico-US border and has hired an eminent domain lawyer to make it “as time-consuming and expensive as possible” for the Trump administration to build its proposed wall.

To fund their effort, CAH offered a package of “six surprises” for $15 — all of which are now sold out.

It’s the latest of their yearly holiday stunts

Since the game was launched by 8 high school friends in 2011, it’s gained a reputation for pulling incredibly on-point PR stunts, including:

  • 2013: Selling their card game for $5 more than usual as a Black Friday “promotion”-slash-protest (sales went up)
  • 2014: Selling a box of literal poop for $6 (30k people bought it, and it sold out in under 2 hours)
  • 2015: Selling absolutely nothing for $5 (the team made $71k, and proceeded to spend it on, among other things, a gold vibrator)
  • 2016: Raising $100k to dig a giant hole in the ground (and immediately fill it back up)

Playing the crazy marketing card

This year’s stunt is the company’s most risqué yet — and they seem to be embracing it in stride. In case you have any doubt about that, we present to you this retort from their FAQ page:

Q: I don’t like that you’re getting political. Why don’t you just stick to card games?

A: Why don’t you stick to seeing how many Hot Wheels cars you can fit up your a**hole?