Let's keep this going
Sign up today to receive our daily news briefs featuring a handful of the most important stories in business, tech, and life. Weekdays at 9am Pacific

EMAILED ON November 16, 2017 BY Zachary Crockett

Cards Against Humanity is the undisputed champion of holiday promotions

The world’s raunchiest card game has purchased a plot of vacant land along the Mexico-US border and has hired an eminent domain lawyer to make it “as time-consuming and expensive as possible” for the Trump administration to build its proposed wall.

To fund their effort, CAH offered a package of “six surprises” for $15 — all of which are now sold out.

It’s the latest of their yearly holiday stunts

Since the game was launched by 8 high school friends in 2011, it’s gained a reputation for pulling incredibly on-point PR stunts, including:

  • 2013: Selling their card game for $5 more than usual as a Black Friday “promotion”-slash-protest (sales went up)
  • 2014: Selling a box of literal poop for $6 (30k people bought it, and it sold out in under 2 hours)
  • 2015: Selling absolutely nothing for $5 (the team made $71k, and proceeded to spend it on, among other things, a gold vibrator)
  • 2016: Raising $100k to dig a giant hole in the ground (and immediately fill it back up)

Playing the crazy marketing card

This year’s stunt is the company’s most risqué yet — and they seem to be embracing it in stride. In case you have any doubt about that, we present to you this retort from their FAQ page:

Q: I don’t like that you’re getting political. Why don’t you just stick to card games?

A: Why don’t you stick to seeing how many Hot Wheels cars you can fit up your a**hole?

Get news (like this) delivered by email every morning