Cards Against Humanity is the undisputed champion of holiday promotions
The world’s raunchiest card game has purchased a plot of vacant land along the Mexico-US border and has hired an eminent domain lawyer to make it “as time-consuming and expensive as possible” for the Trump administration to build its proposed wall.
To fund their effort, CAH offered a package of “six surprises” for $15 — all of which are now sold out.
It’s the latest of their yearly holiday stunts
Since the game was launched by 8 high school friends in 2011, it’s gained a reputation for pulling incredibly on-point PR stunts, including:
2013: Selling their card game for $5 more than usual as a Black Friday “promotion”-slash-protest (sales went up)
2014: Selling a box of literal poop for $6 (30k people bought it, and it sold out in under 2 hours)