Women in China are dropping millions on a dating simulation game
The Hustle

Women in China are dropping millions on a dating simulation game

A romance video game called Love and Producer raked in $32m last month, and players across China are making in-app purchases to pursue 4 virtual heartthrobs. Launched in December, the game already has 2m daily active users, most of whom...


February 1, 2018

A romance video game called Love and Producer raked in $32m last month, and players across China are making in-app purchases to pursue 4 virtual heartthrobs.

Launched in December, the game already has 2m daily active users, most of whom are young women. It’s a breakout success in a traditionally neglected gaming demographic — and female-focused gaming company Pape Games is pulling out all the stops to win over players’ hearts.

So what’s the big deal?

The game is essentially a “virtual romance novel,” wherein the player stars as a successful female TV producer tasked with reviving a hit show — all while courting 4 hunky dudes.

There’s Li Zeyan (the high-powered CEO with a heart of gold), Bai Qi, (the rugged police officer), Xu Mo (the sensitive genius scientist), and Zhou Qiluo (the fun-loving pop star). They can also stop time and fly on the wind. So there’s that.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

Players embark on quests to take the men out on dates while running their production company — and of course, spending money expedites the process.

Women gamers are real, and lucrative

In China, the number of female gamers is growing (and spending) fast.

Case in point: 54% of players on Tencent’s most profitable mobile game, Honour of Kings, are women. That’s the largest proportion of female players on a “battle” game, and it’s clearly paying off.

Analysts point to women being more active on plot-based video games with more character development… which explains the poetically thoughtful biographies of the “4 hunky dudes.”

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime

Exit mobile version