Launched in December, the game already has 2m daily active users, most of whom are young women. It’s a breakout success in a traditionally neglected gaming demographic — and female-focused gaming company Pape Games is pulling out all the stops to win over players’ hearts.
So what’s the big deal?
The game is essentially a “virtual romance novel,” wherein the player stars as a successful female TV producer tasked with reviving a hit show — all while courting 4 hunky dudes.
There’s Li Zeyan (the high-powered CEO with a heart of gold), Bai Qi, (the rugged police officer), Xu Mo (the sensitive genius scientist), and Zhou Qiluo (the fun-loving pop star). They can also stop time and fly on the wind. So there’s that.
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Players embark on quests to take the men out on dates while running their production company — and of course, spending money expedites the process.
Women gamers are real, and lucrative
In China, the number of female gamers is growing (and spending) fast.
Case in point: 54% of players on Tencent’s most profitable mobile game, Honour of Kings, are women. That’s the largest proportion of female players on a “battle” game, and it’s clearly paying off.
Analysts point to women being more active on plot-based video games with more character development… which explains the poetically thoughtful biographies of the “4 hunky dudes.”