Brief - The Hustle

The rise of Corn Kid and the internet’s catchiest song

Written by Jacob Cohen | Sep 14, 2022 1:39:12 AM

This probably isn’t surprising, but an interview-turned-song of a young boy professing his love for corn has taken over.

It all started on Aug. 4, when YouTube channel Recess Therapy posted the adorable interview.

It launched into hyperdrive on Aug. 19, when TikToker @schmoyoho posted a musical remix of the clip.

The sound immediately took off…

… having now been used in 52k+ TikToks, including:

Currently, #ItsCorn and #CornKid combine for 160m+ views on TikTok.

Cameo, a company that lets actors, athletes, artists, and viral sensations send personalized video messages to fans for money, has already capitalized on the kid.

He’s charging $140 a pop.