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thehustle.co [%open_pixel%] March 26, 2020 TOGETHER WITH We could all use #SomeGoodNews… And John Krasinski was channeling our office cheermeister Bobby yesterday when he asked for stories of things that’ve recently made people smile. 1.5k+ people responded with sauce-covered babies,...
We could all use #SomeGoodNews… And John Krasinski was channeling our office cheermeister Bobby yesterday when he asked for stories of things that’ve recently made people smile. 1.5k+ people responded with sauce-covered babies, adorable dogs, and — of course — Office memes.
Corona Cash Cometh
Big Businesses and Average Joes are lining up for corona cash. But who’ll get what?
This week, Subway and Mattress Firm announced plans to stop paying rent in the coming months due to corona-closures.
Millions of workers who recently lost their restaurant and retail jobs would ALSO love to cancel their rent… but they’re even less likely to get away with it.
It’s clear that businesses and employees are hurting. In this uncertain time, they’re turning to the same place for relief: Uncle Sam’s checkbook.
And yesterday, the Senate approved a $2T stimulus bill
In total, the new stimulus package is more than twice as much as Congress coughed up after the 2008 financial crisis.
Before the coronavirus pandemic turned us all into hermits, Snapchat’s Zenly was all about sharing your location so you could meet up with friends IRL.
But this week, the app rolled out a Stay at Home challenge — it ranks you and your buds based on how much time you’re spending in your house. It’s an introvert’s delight — high scores for staying in more!
Instagram’s getting into the game, too: Its new “Stay at Home” stories occupy dedicated space in your story lineup. They show off how well the accounts you follow are following stay-home orders.
Adam Mosseri, the ‘gram’s CEO, said the feature was so popular that it almost brought IG to its knees.
Your social apps aren’t the only ones keeping score
A company called Unacast launched a Social Distancing Scoreboard that assigns counties and states a letter grade, using the change in the distance we travel as a rough proxy for how well we’re staying put.
The top scoring state as of Wednesday afternoon? That’d be, um… DC. The residents of our nation’s capital may hate taxation without representation, but they don’t seem to mind isolation without representation.
Use the same service as Tim Ferriss and Tim McGraw to launch your next project
It’s called ConvertKit, and it’s helping creators — even ones without the global following of Tim & Tim — launch and grow their newest online ideas.
Hell, we even used it to start the very newsletter you’re reading right now:
Email marketing is an incredibly useful tool for growing a business. ConvertKit does the boring (but important) stuff for you by simplifying your email marketing and automating all the most crucial parts.
While you do what you do best (create!), ConvertKit is busy automating sends, helping you write stickier emails, and growing your list like a certain company whose newsletter you’re reading right now.
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If you’ve been thinking of starting your own newsletter, now’s the time to try. Use ConvertKit’s free landing page builder and get off the ground today.
How to explain sourdough’s sudden popularity? It may be about more than just the extra time we have to pursue neglected hobbies. Some academics think that kneading dough gives us more control in our lives, at a time when we have so little.
Yeast is disappearing, and it’s all Instagram’s fault
Sourdough fever is not entirely a phenomenon of the social-distancing era. In the Before Time, — you know, on February 25 — CNBChailed the “comeback” of sourdough, which had seen an 11% sales jump in the past 4 years.
Although groceries are running out of yeast and other baking staples, Big Flour — AKA the North American Millers’ Association — would like to reassure you that there’s no grain crisis. Empty shelves are a byproduct of slow supply chains, not shortages.
The buns are hot, and bakeries across the country are cashing in
With amateur bakers leavening in numbers, bakeries like Bien Cuit in New York have seen big upticks in the number of customers buying their sourdough starter kits.
A Vermont-based seller of baking supplies, King Arthur Flour, told The Washington Post that it has received more than 22k messages so far this year. As one Bien Cuit employee explained, “I’m getting the vibe that people are baking more bread at home.”
The sudden shift to remote work is throwing a wrench in some companies’ gears
For businesses that rely on in-person procedures like signing documents or face-to-face negotiations, the drastic change from in-office to at-home can leave workers feeling lost.
Yesterday, Waffle House declared a #WaffleHouseIndexRed, reporting that 418 of its restaurants across the country had been closed due to the coronavirus crisis.
Waffle Houses are an authority in times of disaster
For years, FEMA has used Waffle Houses — which are open 24/7, 365 days a year — to informally measure disaster severity. The chain’s consistent response across its restaurants reveals which areas have been most damaged.
A Waffle House location is considered:
Green, it it’s open with a full menu;
Yellow, if it’s open but serving a limited menu;
Red, if it’s closed.
Usually, the Waffle House Index is used during natural disasters…
During Hurricane Katrina, the most damaging hurricane in US history, Waffle House closed 107 locations across Louisiana and Mississippi.
In this case, many of the 418 closures were clustered in the Midwest and the Gulf Coast regions. The company said it was seeing few customers and “rapidly losing the ability to offer enough work hours” to its employees.
As of yesterday, there were still 1,574 Waffle Houses open, but if “shelter in place” orders continue across much of the US, it’s likely that Waffle House closures could continue.