How Costco gained a cult following — by breaking every rule of retail

On first impression, Costco makes no sense. It is a place where you can buy, in the course of one trip, a 27-pound bucket of mac and cheese, a patio table, a wedding dress, a casket, a handle of gin, a tank of gas, a passport photo, a sheepskin rug, a chicken coop, prescription medications, life insurance, a $1.50 hotdog, … Continue reading How Costco gained a cult following — by breaking every rule of retail